Marketing

Houston TX, January 15, 2025 —Hotels that allow Online Travel Agents (OTAs) to undercut their rates paynearly 50% more for PPC leads, new research has revealed.  Analysis of 27million Cost per Click (CPC)…

For hoteliers, relying too heavily on online travel agencies (OTAs) can cut into profits and limit control over the guest experience. While OTAs are valuable for reaching a wider audience,…

This article was written by Lodging Magazine. Click here to read the original article NORTH BETHESDA, Maryland—Choice Hotels International, Inc. released its new global marketing campaign, inviting travelers to “Check…

The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option – it’s a necessity. As traveler behaviors continue to shift and technology…

This article was written by Lodging Magazine. Click here to read the original article Los Angeles area hotels have been thrust into the spotlight and become critical places of refuge…

Bob W is widening its network in the Central Europe. The tech-powered hospitality operator has signed long-term leases for three properties in Munich, marking a significant expansion for the company…