Marketing

🔔 Sara Masterson, President of Olympia Hospitality, discusses onboarding four new hotels set for April 1st, focusing on seamless transition for field teams. Olympia's brand, encompassing Marriott, Hilton, Choice, Hyatt, and independent hotels, prioritizes culture and owner expectations over promoting its own brand. Sara emphasizes the importance of staff experience and transparency to uphold hospitality standards 24/7, 365 days a year.

💾 Shoaib Ali, National Sales Head for India at STAAH, emphasizes the importance for hoteliers to master online distribution to remain competitive. Hotel industry's shift towards OTA and metasearch engines challenges hoteliers to optimize distribution strategies, aiming to maximize revenue and enhance guest loyalty. OTAs account for a large percentage of global bookings but charge high fees, prompting a balance with direct bookings, which incur no commission. Metasearch engines like Trivago and Kayak play a crucial role in hotel visibility, while data analytics empower hoteliers to refine distribution methods. A new eBook, "Hotel Online Distribution 2.0," guides hoteliers on leveraging various platforms for increased revenue and occupancy. Hotel distribution mastery has evolved from an option to a necessity in the industry.

🏨 Eva Klausner, Director of Guest Experience at Numa, discussed creating a guest-focused culture on March 12, 2025. Hosted by Danica Smith, founder of MorningStar GX, the episode offers insights for businesses to enhance their service. Numa's commitment to guest satisfaction is underscored by their strategic approach to employee engagement in guest experiences.

📌 Tiffany Leadbetter Donato, a Cornell School of Hotel Administration alumna, initially aimed for finance or consulting but was drawn to hospitality real estate and development post-graduation. Observing diversity progress in the industry, she notes a shift in senior leadership demographics compared to 10-20 years ago, predicting diverse future leaders. She highlights the improvement in women's representation in lodging leadership, especially in operations and marketing, and sees an upward trend despite the investment sector's challenging work-family balance.

🏩 Josiah Mackenzie became the #1 influencer in hospitality, sharing his learnings and providing resources on Hospitality Daily. Notable mentions include music produced by Clay Bassford of Bespoke Sound. The episode encourages sharing insights with teams to implement ideas for business and service improvement. No specific dates, locations, numbers, or statistical data are provided within the extracted content.

🎶 Concerts and music festivals lead to increased hotel bookings, impacting hotel occupancy. This article serves as a guide to help hotels attract festival-goers, to maximize occupancy and revenue during music events. However, the article's actual content, including specific numbers, statistics, or actionable strategies, is not provided. Therefore, only general information about the relation between music events and hotel bookings is mentioned with a publication date of March 6, 2025.

💰 PMZ Realty Capital LLC secured a $14.5 million loan for Holiday Inn Express & Suites Halton City – Fort Worth to refinance high-interest-rate construction loan. Opened in October 2024, the 125-room hotel includes amenities and is strategically located near corporate offices and airports in the Dallas-Fort Worth metroplex.