Marketing

🏨 Portuguese hotel chain Octant Hotels has unveiled Latitude, a new platform featuring over 200 curated experiences around their hotels. After extensive research and months of planning, Latitude offers guests the chance to explore local culture, gastronomy, arts, and crafts beyond conventional tourist attractions. Filipe Bonina, marketing director at Discovery Hotel Management, emphasizes Latitude as a travel manifesto for purposeful immersion in each hotel's unique region.

📝 Under Donald Trump's presidency, the United States' reputation has plummeted, as indicated by public perception surveys. A survey by IFOP for NYC.fr revealed a decrease in favorable views of the U.S. among the French from 65% (2010) to 25%—a 40-point drop. Moreover, only 26% of French people now believe the U.S. shares "similar values" with them, a significant decline from 49% in 2004. U.S. tourism potential has also fallen by four points compared to 2022, with New York being the exception, still favored by 62% of French respondents. Across Europe, a YouGov study showed more than 20-point drops in positive views of the U.S. between August 2024 and February 2025: Germany (from 52% to 32%), Sweden (49% to 29%), and Denmark (48% to 20%). This disaffection impacted travel, with Accor hotels experiencing a 25% drop in U.S. bookings and Voyageurs du Monde reporting a 20% booking decline compared to the previous year.

🥂 Sinners, a new venue for dining, drinking, and entertainment, will open in Hoxton with The Eden Lounge starting on 1st May. The lounge caters to remote workers and offers an all-day menu with options like French Toast for £5, and dishes from The Forbidden Feast section cooked over an open fire grill. It provides high-speed Wi-Fi, power outlets, and transforms into an entertainment space by night.

📍 In a recent episode of Hospitality Daily, Suzie Thompson, Vice President of Commercial at Red Carnation Hotels, was interviewed by Danica Smith about guest experience. Red Carnation Hotels, a family-owned collection of 18 boutique hotels worldwide, prides itself on exceptional guest experiences. The interview delved into how the company blends data, culture, and creativity to personalize stays, emphasizing the importance of guest satisfaction and the empowerment of staff to exceed expectations. Suzie shared insights into the company's strategy for creating unique and personalized experiences, such as curated tours with chefs and partnerships with local theaters. Red Carnation Hotels focuses on the entire traveling party's experience, including pets, and has worked on optimizing their tech stack for future-proofing. They also prioritize getting their data in good shape to leverage AI and other tech tools effectively. The conversation highlighted the shift in guest expectations post-COVID, with a demand for more personalized and unique experiences.

🍫 Titanic Hotel Liverpool celebrates Easter with specials from April 7-21. Choc-tastic Afternoon Tea is £28.50 for adults, £14.50 for children, featuring sandwiches, scones, and chocolate delights. Salted Caramel Martini available in Rum Bar. Easter Sunday offers a feast with a range of succulent meats. Children’s meals with a mocktail cost £10; Choc-tastic Children’s Afternoon Tea is £14.50. Bookings opened for the family-friendly festivities or indulgent experiences at www.titanichotelliverpool.com/dining/easter-at-titanic.

```html 🏨 ``` In April 2025, Hotelogix highlighted "Hotel Booking Tips: What Travelers Look for in Hotels in 2025", focusing on 11 key points travelers consider when booking hotels online. The blog aims to help hotels increase bookings by understanding and catering to these preferences.

📸 33% of French people are influenced by social networks for travel destinations, with the rate at 58% among those aged 25-34. A Phocuswright study shows 62% have booked a holiday influenced by social media. Influencers impact 28% of travellers’ hotel choices, with 37% often following their recommendations. Instagram and YouTube are top platforms at 68% and 67% influence, respectively. Pinterest is pivotal for 80% of users planning trips, with 68% deciding on purchases there.

🏥 Hotel podcasts in 2025 are essential for staying informed and inspired on the go. Hotel professionals can learn from industry experts to remain ahead in their field. Content was published on April 4, 2025, by Vanshikha Dhar and shared via Hotelogix Blog. The article emphasizes podcasts as a learning tool for hotel pros.