Marketing

🏙 The Isolano, Cres, Autograph Collection, Marriott Bonvoy's first hotel in Croatia, opens in March. Located on Cres Island, it's an adults-only and teenager-friendly (12+) establishment featuring 49 rooms with four suites and five "Infinity" rooms granting direct pool access. Designed by Kristina Zanic, using local materials like Brač stone, it has a Mediterranean restaurant, heated outdoor pools, wellness area, and offers app-based check-ins. Chef Aleksandar Kerekes leads the restaurant, focusing on local cuisine. The hotel introduces the brand to Croatia, offering new cultural and landscape experiences.

🏡 Keswick Hall in Charlottesville, Virginia, was inducted into Historic Hotels of America, recognizing its preservation of historic integrity since its construction in 1912. To qualify for this program, hotels must be at least 50 years old, have a designation by the U.S. Secretary of the Interior, or be listed in the National Register of Historic Places. Owners Molly and Robert Hardie completed an extensive four-year renovation in 2021, involving firms like Hart Howerton and Nelson Byrd Woltz. The resort features 80 guestrooms, local art, a spa, an infinity pool, a golf course, and tennis courts, blending historic charm with modern luxury.

🏨 On August 8, 2022, Prabhash Bhatnagar discussed the essentials for hotel chains to stay competitive: a strong SOP ensuring exceptional customer service and at least two other critical factors.

📱 "Hotel Marketing: Tips to Improve Online Presence Quickly" article provides expert advice for hoteliers to enhance their online presence and engage customers. Published on January 19, 2025, by Debiprasad Sarangi on Hotelogix Blog, the article emphasizes the need for competitive marketing strategies in the hospitality industry. The post offers a guide to mastering hotel marketing, with a focus on quick improvement of online visibility to stay ahead in the market.

📖 The article, published on 2025-01-19, discusses "7 Simple Ways to Attract Guests with SEO" for hotels. Authored by Vanshikha Dhar, it emphasizes using SEO to enhance Google rankings, boost brand recognition, and increase direct bookings. Further details, such as specific strategies or data, are not provided in the excerpt. For more on SEO in hospitality, visit Hotelogix Blog.

💸 Houston TX, January 15, 2025 — Hotels allowing OTAs to undercut their rates pay 50% more for PPC leads, with average PPC costs 47% higher per click at $0.97 compared to $0.66 when offering the lowest rates themselves, according to SHR's analysis of 27 million CPC impressions. Rate parity still results in a 35.9% increase in CPC costs at $0.89. Direct bookings are expected to surpass OTA bookings by 2030, signaling a shift in hotel digital strategy. SHR, established in 2004, provides technology and services to over 2,000 hotels globally.