Marketing

🔥 In Southern California, four wildfires have led to at least 24 deaths and forced over 100,000 Los Angeles County residents to evacuate, with an additional 87,000 under warning. Approximately 60 square miles have burned. The Hotel Association of Los Angeles lists 60+ hotels offering Wildfire Relief Accommodations with discounted rates. Hilton and Wyndham amended reservation policies due to the fires, waiving fees for stays until January 13. California's price gouging law restricts excessive pricing post-emergencies. The ALIS conference in downtown Los Angeles from January 28-30 remains scheduled despite the fires.

🏠 Bob W, a tech-powered hospitality operator, signed leases for three properties in Munich, Germany—Bob W Münchner Freiheit, Bob W Munich Old Town, and Bob W Munich Schwabing. This expansion adds 198 units and nearly 4,000 square meters to their German portfolio, now totaling 15 properties. The properties will offer serviced studios, apartments, penthouses, and rooms with hotel services and 24/7 support. The lease was brokered by Miles Knoll of BNP Paribas Real Estate GmbH. Bob W Munich Schwabing features 71 serviced apartments and won a German design award in 2024. All properties are privately owned and part of Bob W's growth strategy in the DACH region. Bob W launched in 2019 and operates in 18 cities across 10 countries.

🏨 Key facts from the article include tips on boosting hotel occupancy rates, such as marketing strategies, seasonal offers, and targeted advertising. The article was published by Vanshikha Dhar on Hotelogix's blog on January 12, 2025. It emphasizes year-round room filling techniques. The blog is associated with Hotelogix, a platform offering advice on hospitality trends. The article is available online with a dedicated AMP version and linked to Hotelogix's social media.

📱 MONOGRAM, launched in January, rapidly grew as a leading marketing agency for luxury hospitality and entertainment. By 2025, it celebrated a transformative year with significant achievements in the industry. The agency was covered by Travel And Tour World, highlighting its success.

🎃 Capella Hotel Group celebrates the Year of the Snake from January 28 to February 12, 2025, offering complimentary "Capella Moments" experiences at all destinations. Capella Singapore, listed in the World’s 50 Best Hotels in 2024, hosts a lion and dragon dance on January 29. Capella Sydney starts celebrations on January 28, featuring cultural activities and a special afternoon tea. Capella Bangkok, named The World's Best Hotel in 2024, blends Thai and Chinese traditions starting January 29. Patina Maldives, Fari Islands provides a reunion dinner and lion dance performance on the morning of Lunar New Year, January 29.

💰 RIU Hotels & Resorts, founded in 1953 in Mallorca, now with over 100 hotels in 21 countries and hosting 6.4 million guests in 2023, partners with Flex Pay to offer guests a new payment option. Travelers can now pay for their all-inclusive vacations in monthly installments over 3, 6, 9, 11, 18, or 24 months, as announced by Juan Campins, RIU's VP of digital channels. Flex Pay's president, Tom Botts, highlights the flexibility this partnership provides to customers visiting any of the RIU locations worldwide.

🏖️ Hyatt Hotels Corporation and Grupo Piñero formed a joint venture based in Palma de Mallorca, Spain, managing 22 Bahia Principe-branded resorts with approximately 12,000 rooms across the Dominican Republic, Mexico, Jamaica, and Spain. CEO Julio Pérez leads the venture, with Encarna Piñero as chairman and Izet Mahalbasic as CFO. The partnership strengthens Hyatt’s all-inclusive portfolio, which will include over 140 properties globally by the end of 2024.