Marriott International Partners with Lefay to Launch First Luxury Wellness Brand, Expanding with Five New Properties
🏠 In a strategic move announced today, Marriott International and the Leali family plan a joint venture to integrate Lefay, a luxury wellness brand, into Marriott's portfolio. Lefay, founded in 2006, operates award-winning resorts in Lago di Garda and Dolomiti, Italy, with plans for three new properties in Tuscany, Southern Italy, and the Swiss Alps. This collaboration aims to leverage Marriott's development capabilities, marking Lefay as Marriott's first brand exclusively focused on luxury wellness.
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