Mergers & Acquisitions

🏨 Red Roof's RIDE initiative, launched nearly three years ago, has added over 40 women and representatives from underserved markets to its ownership community as of July 2023. By 2025, six new "Riders" joined, learning hotel ownership fundamentals. Red Roof, partnering with Bridge, offers access to 150+ lenders. Leadership, including Lina Patel and Jaya Desai, emphasizes expanding ownership opportunities, aiming for multiunit ownership and generational wealth. Desai opened a second property in Huntsville in 2025.

🏨 HEI Hotels & Resorts has added The Westin Poinsett in Greenville, S.C., marking its first managed property in South Carolina. Located on South Main Street, this 200-room hotel is just a block from the Peace Center. Originally opened in 1925 and renovated as a Westin in 2000, it was listed in the Historic Hotels of America in 2002. This is the second property HEI manages for Highline Hospitality Partners.

🏨 Samko Real Estate Holdings joined The International Stock Exchange for UK REIT status. The London-based group holds £62m in hospitality assets across the southeast of England. They listed 61,800,001 shares to access public capital for acquisitions. As a REIT, they must distribute 90% of rental profits quarterly. Their portfolio includes hotels like Crowne Plaza London Kingston. They aim for £400m in assets by 2028. Chairman Sampath Kumar Mallaya emphasizes disciplined growth and sustainable returns.

🏨 Wyndham Hotels & Resorts now operates over 100 hotels in Mexico, covering more than 50 cities with 15 brands. Mexico's tourism reached 47.8 million arrivals in 2025, generating nearly $35 billion USD. The country aims to become a top five destination by 2030. Key partners like Alzen and Bel Air contribute over 2,000 rooms. Wyndham invests $425 million in technology since 2018, with 122 million members in their rewards program.

💸 Seven major hotel groups owed $11.6 billion in unredeemed points by the end of last year. Marriott's share is nearly $4 billion, while Hilton's is close to $3 billion. The rise is due to co-branded credit card deals and increased loyalty program enrollment. Despite the liabilities, executives aren’t worried because travelers often accumulate points faster than they use them. Marriott reported a $473 million increase in the gap between points earned and redeemed last year.

🏨 The Eliza Jane in downtown New Orleans, Louisiana, joined Marriott’s Autograph Collection, enhancing its visibility among international travelers. Housed in 19th-century warehouses, this luxury hotel integrates historic architecture with local culture. As part of Marriott's global portfolio, it connects to the Marriott Bonvoy loyalty platform. Cole Parsons, managing director, emphasized its commitment to personalized hospitality while maintaining its narrative identity.

🏖 Preferred Hotels & Resorts has added Edgewood Tahoe Resort to its Legend Collection. Located on 235 acres along Lake Tahoe's South Shore, the resort features 154 rooms and 14 villa suites with lake, golf, or mountain views. Dining options include The Edge Restaurant, The Bistro, and Brooks’ Bar. Spa Edgewood covers 8,500 sq ft, and the resort boasts the area's only lakeside 18-hole golf course. A new lakefront ballroom is set to open by March 2027.

🏨 Peachtree Group received I-956F approval for developing a 116-room Homewood Suites by Hilton in Sugar Mountain, N.C. The $28-million project is funded through Peachtree's EB-5 investment platform, bringing total EB-5 capitalization to over $177 million. The development is in a Rural and High Unemployment Targeted Employment Area, generating about 538 EB-5 jobs. Positioned near Sugar Mountain Ski Resort, the hotel caters to leisure and business travelers in demand-constrained markets. Peachtree's EB-5 program launched in 2023.