How to get consumers into your restaurant during economic uncertainty
🍴 In 2024, 46% of Gen Z and 35% of millennials used social media as their primary search tool, according to Abby Hughes from Belle Communication. Influencer marketing can drive restaurant traffic in uncertain times. Rafael LaRue of Livit highlights Gen Z’s focus on community and social engagement, with 72% of global consumers wanting more experiential dining. Bradley Saxe of Goldbergs Group advises diversifying revenue streams for resilience, suggesting options like airport expansions and sustainable practices.
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