Google Limits European Search Features for Travel to Comply with EU Digital Markets Act, Impacting Hotel Listings
📈 Google is revamping its European search page to comply with the EU's Digital Markets Act, impacting travel searches. From September 30, hotels must provide their rates directly via Hotel Center or a connectivity partner as Google ceases sourcing third-party hotel rates. Google claims these EU changes have reduced direct booking clicks by up to 30% and decreased hotel traffic by over 10% in Germany, Belgium, and Estonia, following a €460 million fine in July.
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