Emmy Stoel Named Europe's Best Hotel GM in 2023 Amidst Amsterdam's Rising Tourism Taxes and Market Challenges
📍 Emmy Stoel was named Europe's best hotel general manager by EHMA in 2023, as the second Dutch national and woman to achieve this. She led InterContinental Athénée Palace Bucharest since September 2025 and previously managed Okura Amsterdam from January 1, 2013, and Sofitel Legend The Grand until 2024. The Amsterdam tourist tax increased from 7% to 12.5% in 2024, with VAT rising to 21% in 2026. City-center RevPAR is 13% below 2019 levels, with a further decline expected.
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