Brand USA hit with major funding cut in new budget bill
🌎 Jul 4, 2025: Brand USA's federal funding was drastically cut from $100M to $20M, impacting their "America the Beautiful" campaign. The agency, which relies on these funds, faces challenges as international travel has not fully recovered. Despite a funding request from President Trump for FY2026, no federal funds have been received since January 2025. With events like the 2026 World Cup and 2028 Olympics nearing, the cut raises concerns among travel leaders.
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