European hotels are wired but not wise
📊 Aug 20, 2025, Europe: A study by HES-SO Valais-Wallis of 1,500 hotels in six countries reveals that digital tool use is common but uncoordinated: 75% use PMS and 63% use channel managers, hampered by over 70 PMS brands. Only 40% have a strategic revenue management approach. While 82% track occupancy, only 11% use GOPPAR. The report emphasizes the need for a strategic focus to enhance profitability. Read more at HES-SO Valais-Wallis.
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