Hotel CEOs look to ‘certainty’ for business travel growth
🏨 At the Americas Lodging and Investment Summit on Feb 3, 2025, analysts predicted moderate growth for the hotel industry. Ryan Meliker expects modest corporate travel growth due to declining profits and a slower stock market. STR forecasts a 1.6% rise in U.S. average daily rates and a 1.8% increase in RevPAR, with luxury hotels driving growth. Kalibri Labs projects a 1-3% RevPAR growth but cautions about hotel expenses rising 5-10%. Hilton and Wyndham CEOs are hopeful for improved business travel under Trump's administration, while Marriott's CEO warns of potential travel disruptions. Group travel is set to grow 5% in 2025, with luxury hotels stable, midscale hotels challenged by supply, and economy hotels benefiting from high demand.
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