Beyond OTA Savings: Why Direct Bookings Are Your Key to Understanding Guests – Chris Bowling, BWH Hotels
🏨 On Jan. 15, 2025, Chris Bowling, Head of Digital and Consumer Marketing at BWH Hotels Great Britain, discussed the significance of direct bookings over OTA's and AI's influence on hospitality on the Hospitality Daily Podcast. His insights are detailed in "The Hotel Hype" newsletter, supported by Shiji Group, a global hospitality technology leader. The episode emphasized technology implementation for business improvement and guest experience enhancement.
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