Americans are most likely to book hotels direct
🏨 In 2025, 37% of Americans plan to book hotel stays directly, surpassing the global average of 27%. A significant 57% of those over 60 prefer direct bookings. Loyalty incentives influence 33% of Americans, 9% above the global rate. American international travel is set to rise to 51% from 43%, with Gen Z leading at 73%. Top destinations for American Gen Z include Australia (13%), France (10%), Brazil (7%), New Zealand (7%), and Canada (10%). Details from SiteMinder's Changing Traveler Report 2025, released Nov 14, 2024.
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