AHLA Survey Reveals Hotel Industry Faces Rising Costs, Staffing Challenges Amid Stable 2026 Travel Demand Expectations
🏨 Hotel owners in Washington, D.C. face significant challenges. In 2026, 71% report cost of goods as a major issue, with labor costs (65%), and energy expenses (50%) not far behind. Workforce shortages affect over 50% of hotels. Despite pressures, 39% expect steady travel demand, while 29% anticipate growth. Hotels are boosting wages (70%) and offering flexible schedules (54%) to attract staff. Some hotels report that bookings for the 2026 FIFA World Cup are below expectations.
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