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What are hospitality leader’s 10 biggest problems? Robotics or automation? Memberships and loyalty? plus more. Hello, I did some research into what are the main concerns of hotel chain executives…

If you’re looking to stay ahead in hospitality, HEDNA Lisbon 2025 made one thing clear: the future is arriving fast. Over several days of discussions, workshops, and networking, you could…

When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans filled stadiums across eight host cities, with an additional 500 million viewers watching on television and online. All but two of the 31 matches were sold out with fans coming from over 100 countries, reflecting the global pull of the women’s game.

For too long, the debate around hotel distribution has been framed within a deceptively simple equation: place the commission paid to an OTA on one side, measure the acquisition cost of a direct booking on the other, and then declare whichever is lower the winning option. If a marketing campaign produces a cost per acquisition above the sacred 20 percent commission threshold, it is quickly branded as inefficient, a waste of money, an error to be avoided. This binary reasoning, however, is an intellectual shortcut that strips the discussion of its deeper meaning. It overlooks the fundamental truth that the direct channel is not merely another distribution outlet in a portfolio of options, but the sovereign foundation of the hotel itself, the only arena where control over communication, guest data, and the relationship can be fully maintained.

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But…

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a…

Tambourine, the Fort Lauderdale-headquartered marketing technology company serving hotels, resorts, and tourism destinations worldwide, announces its Photo and Video Production Division has earned seven Viddy Awards in this year’s competition.

Europe’s tourism sector is entering a decisive decade, challenged by climate change, geopolitical instability, technological advancements, demographic shifts and evolving traveller expectations. These trends make long-term planning increasingly complex while raising the need for resilience and adaptive strategies. To help destinations navigate this complex landscape, the European Travel Commission (ETC) has published Future Proofing European Tourism Through Scenario Planning and Strategic Foresight, a study that looks at the forces shaping tourism and possible futures to 2035.

We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI…

The holiday season is a pivotal time for the hospitality industry, and in 2025, the digital landscape is more complex than ever. When we look at Google Insights for holiday travel over the past several years, the most compelling trend is the surge we’re seeing in 2025, with interest spiking particularly in July and August. These months alone show a lift of roughly 137% compared to last year, representing the highest level of interest in the past four years.