Radisson Expands to 100 Hotels in Africa, Adding 2,500+ Rooms With 15 New Signings in 12 Months
🏨 Radisson expands in Africa, surpassing 100 hotels by adding 2,500+ rooms through 15+ new signings in 12 months, including entry into DRC and Zimbabwe. Model Context Protocol enables hotels to influence AI search results, enhancing direct bookings. Dreamplace Hotels achieved a 10% increase in direct bookings and 28x ROAS via Cendyn's metasearch platform. This centralized approach optimizes campaigns, reducing OTA reliance and saving on commissions. The 28x ROAS surpasses typical 3-5x from other advertising forms.
Share
