How Whitbread PLC Transformed Content Distribution with Shiji IcePortal 2.0
📦 Premier Inn's owner, Whitbread PLC, partners with Shiji Distribution Solutions, employing Shiji IcePortal 2.0 to transform content distribution, targeting improved efficiency and connectivity. The collaboration enables expanded market access by connecting with previously unreachable distributors, automating content distribution, and enhancing operational efficiency. According to Tim Sleep, Director of Sales & Distribution at Premier Inn, the partnership has significantly benefited their operations and distribution strategy.
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