Welcome to our Revenue Management feed. Here you’ll find the most interesting revenue management articles we’ve aggregated from around the world, all in one place. Posts are sorted with the latest at the top, so you can quickly stay up to date with what matters most.
U.S. hotel results for week ending 10 January
📈 U.S. hotel industry, 4-10 January 2026, saw year-over-year declines. Occupancy fell to 48.1% (-2.4%), ADR to $142.85 (-0.9%), and RevPAR to $68.69 (-3.3%). Tampa had sharp declines: occupancy 60.9% (-23.2%), ADR $156.81 (-12.0%), RevPAR $95.44 (-32.4%). San Diego's ADR dropped to $161.76 (-9.5%), RevPAR to $82.72 (-22.5%). St. Louis improved with occupancy 46.9% (+18.1%), ADR $117.19 (+14.2%), RevPAR $54.92 (+34.9%), aided by the U.S. Figure Skating Championships.
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Duetto and HotStats Report Shows Gap Between Growth and Profit Conversion
📈 Duetto and HotStats revealed that global RevPAR increased by 19% since 2019, but Booking Costs PAR rose by 25%, impacting profitability. In 2025, the Americas' flow-through averaged 18%, while Europe reached 29%. Hoteliers need integrated tech strategies to manage revenues and costs effectively, with Duetto's RP-OS highlighted as a solution. Alex Zoghlin and Michael Grove emphasize the necessity of aligning revenue strategies with cost control to secure financial stability.
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New Year’s Eve pushed Sydney room rates to record-high
📅 Sydney's hotel industry, December 2025: Occupancy at 81.3% (+3.2%), ADR at AUD349.06 (+11.1%), RevPAR AUD283.68 (+14.7%). New Year's Eve saw occupancy peak at 95.4%, with ADR reaching AUD1,009.10 and RevPAR at AUD962.95—record highs. December 10, during a Jimmy Barnes concert, occupancy was 93.3%. Lady Gaga's concerts on December 12-13 pushed occupancy to 89.4%, with peak ADR at AUD379.65. Across December, occupancy exceeded 70% on most days.
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Why payments are becoming a strategic lever for hotels
💳 Jan 12, 2026, hoteliers worldwide are recognizing the strategic role of payments. Modern payment strategies are crucial for guest satisfaction, conversion, and efficiency. Diverse payment options improve booking conversion and reduce reliance on intermediaries. Streamlined payment systems enhance operational efficiency, reducing errors and manual tasks. Flexibility in payment methods caters to international travelers and corporate clients. Payment decisions impact cash flow and revenue quality, making them integral to commercial strategy. Source: PhocusWire.
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Pulled together franchise fee data across IHG, Marriott, Hilton, Wyndham, and Accor from public sources. The numbers are interesting especially if you are a hotel owner/operator. Total fees now… | Vineeth Purushothaman
📈 Pulled from public sources, franchise fees for IHG, Marriott, Hilton, Wyndham, and Accor average 10-12% of gross room revenue. Additional costs include PIP requirements of $10K-$50K per room. Loyalty program fees are rising by 3.9% annually, outpacing the 2.7% increase in room revenue. The infographic details costs for royalties, marketing, and reservation systems, with variations in F&B royalties and technology bundling. Know these differences before franchise talks.
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Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department
🏨 Hotels are evolving from departmental silos into integrated ecosystems. The shift, known as commercial convergence, combines sales, marketing, and revenue into a unified experience, emphasizing data-driven collaboration. Advanced AI tools like CRMs and predictive analytics are key, while leaders transform into "Commercial Strategists" focusing on data and empathy. Success hinges on cultural unity and cross-functional teamwork, as hotels aim to enhance guest connection and long-term loyalty, rather than just increasing bookings.
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A year in review…aka. how we survived another year without losing our minds
📰 2023 taught us key lessons in the hospitality industry. Revenue management emerged as a vital skill, with AI advancing in pricing and automation. Many teams struggled with alignment despite it being the year's buzzword. Personal resilience was highlighted by a move from Germany to the UAE, facilitated by family support. A travel schedule of three weeks per month showed the significance of having a support network. As we head into the new year, remember the value of teamwork and personal connections.
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Canada hotels report first occupancy, RevPAR declines since April
🏨 Canada’s hotel industry saw declines in November 2025: occupancy dropped to 61.6% (-1.0%), RevPAR to CAD120.70 (-1.0%), and ADR held steady at CAD195.94. Ontario faced the steepest drops: occupancy down 4.3% to 64.5%, ADR down 4.0% to CAD214.35, and RevPAR down 8.1% to CAD138.32. Toronto's ADR fell 10.0% to CAD274.79, and Edmonton saw occupancy plunge 5.5% to 56.2%. CoStar provides this data, highlighting post-Taylor Swift tour effects.
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Hotel performance in France in November: ADR increases continue, with Paris and the Mediterranean leading the way
🇫🇷 RevPAR in France rose 1.7% to €69.7 as of the latest data, despite a 0.9-point drop in occupancy rates. The growth is attributed to a 3.2% increase in average daily rates.
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Menu prices remain stubbornly high as overall inflation moderates
📈 The Consumer Price Index (CPI) rose by 0.2% between September and November, with a 2.7% increase from November 2024, as reported by the U.S. Bureau of Labor Statistics. Economists expected a 3% to 3.1% rise. Restaurant prices surged 3.7% year-over-year, while grocery prices increased only 1.9%. Limited-service restaurant traffic dropped 2.9% year-over-year in November, marking 32 consecutive months where restaurant pricing outpaced grocery pricing.
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How ProfitSword Drives Daily Hotel Performance For Us – Agnelo Fernandes, Cote Hospitality [Sponsor Bonus]
📈 Agnelo Fernandes, CEO of Cote Hospitality, discusses using ProfitSword by Actabl to manage hotel performance efficiently. The tool provides real-time data on revenue, labor, and costs, enabling informed decision-making to boost profitability.
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Hotel revenue management in uncertain times: Expert Q&A on strategy, forecasting, and market shifts
📈 Revenue experts Aditya Patel and Adam Dwiggins from Lighthouse manage over 30 hotels, adapting strategies to shorter booking windows and heightened rate sensitivity. Flexibility is key: switching between ADR-focused and occupancy-first approaches, and using data to make proactive decisions. In 2023, hotels face geopolitical and economic uncertainties, necessitating dynamic pricing and distribution adjustments. Tools like Rate Insight aid in strategic pricing, while a strong group base stabilizes revenue. Lighthouse supports over 70,000 hotels globally with its platform.
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Planning my upcoming trip to Thailand has reminded me of something big. I opened Booking.com, searched for hotels, and without thinking… I hit the 8+ filter. And suddenly, every hotel below that… | Jessica Kurtz
📍 Millions of travelers use the 8+ rating filter on Booking.com when choosing hotels, eliminating options below this threshold. This behavior impacts hotel visibility, conversion rates, and revenue. Maintaining a high reputation score is crucial, as it directly correlates to guest satisfaction and financial performance. Hotels must prioritize guest experience since it serves as a significant revenue lever.
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The “Oh Sh**” moment every Revenue Manager has had
📈 Revenue managers often face "oh shit" moments when projections falter, rates are misjudged, or market conditions shift unexpectedly. Key scenarios include misplaced confidence in rates or missed spikes in demand. Successful managers maintain emotional control, avoid panic, and strategically analyze issues. Fabian Bartnick emphasizes that effective revenue management involves decision-making without certainty and adapting quickly to changes. Experienced managers recover swiftly from these moments, distinguishing them from average managers.
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Formula 1 drove São Paulo hotel performance to record-highs
🏁 November 2025, São Paulo: The Brazilian Grand Prix spiked hotel metrics to record highs. Occupancy hit 74.3%, rising 3.4%. ADR soared to BRL 1,025.95 (+26.5%), topping BRL 1,000 for the first time. RevPAR increased by 30.8% to BRL 762.15. On November 7, ADR and RevPAR peaked at BRL 1,699.90 and BRL 1,573.32, respectively. Occupancy reached 93.6% on November 6. CoStar Group provided this data highlighting the significant market impact.
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How Cancellation Policies Impact Hotel Revenue and Demand
💸 In hotel management, setting the right cancellation policy balances revenue protection and guest satisfaction. Stricter policies improve revenue by reducing last-minute cancellations, while flexible ones boost bookings by enhancing guest confidence. Monitor competitors and adjust policies based on seasonality and demand. Long-stay bookings might require tailored policies with stricter terms. For example, offering free cancellations up to 48 hours before check-in can drive more volume, while non-refundable rates capture guest commitment.
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One Revenue Manager. Ten Looks. The Revenue Management wardrobe.
💸 Revenue management requires adaptability through ten playbooks for distinct scenarios. A "revenue legend" excels by selecting the right strategy at the right time, focusing on key factors like rate mix, demand, and sales alignment. Key strategies include selling smarter, upselling, negotiating, and leveraging data for proactive management. The goal is to maximize profitability, not just occupancy, by making informed decisions and avoiding panic-driven actions. Legends succeed by preparing and choosing the right "look" for each situation.
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BCD forecasts firm hotel rate growth as shifting demand reshapes 2026 pricing
📈 Nov 24, 2025: BCD Travel’s 2026 outlook highlights global hotel ADRs rising by 4.9%, outpacing airfare increases. While upscale and luxury hotels benefit from strong corporate and event demand, leisure demand softens, especially in the U.S., leading to only 2% ADR growth there. The Middle East and Latin America lead ADR growth with 8.2% and 6.4% increases. Europe, Africa, and Asia exhibit moderate growth, while North America and the Southwest Pacific lag with 2.2% and 2.6% growth.
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Canada hotels report highest ADR, RevPAR growth of 2025
🏨 Canada’s hotel industry in October 2025 reported significant growth: occupancy rose by 2.1% to 69.8%, ADR increased by 7.0% to CAD214.09, and RevPAR surged by 9.2% to CAD149.49. Newfoundland and Labrador led with an 11.9% rise in occupancy and a 19.0% increase in RevPAR. Nova Scotia’s ADR climbed 10.7%, while Toronto's ADR and RevPAR soared due to the 2025 World Series, marking a 14.8% and 17.3% growth, respectively.
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BCD releases 2026 business travel outlook
📊 BCD Travel's 2026 Outlook reveals global economic growth may hit 2.6%, its weakest since 2009 (excluding 2020), with inflation over 3%. Airfares are expected to rise 1.1% globally, with Africa and Asia experiencing the highest increase. Hotel rates will grow 4.9% globally, highest in the Middle East at 8%. Car rental rates are set to rise 2-4%. Sustainability remains crucial, with only 9% of companies applying carbon fees and 15% investing in sustainable aviation fuel.
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How to revenue manage in the middle of Nowhere
🏥 Managing a luxury, isolated property where rates hit $5,000 to $30,000 a night demands unique revenue strategies. Instead of focusing on traditional competition or market data, prioritize emotional yield management, selling time and exclusive experiences. Key lessons: 1. Sell moments, not rooms. 2. Forget local rivals; compare against experiences like yachts or villas. 3. Integrate tech for holistic guest profiles. 4. Revenue managers become strategists and storytellers. 5. Shift focus from rate systems to decision intelligence systems to refine demand.
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25th Hospitality Awards Local: Best F&B Experience Innovation finalists
🍴 F&B as a strategic lever attracts customers and boosts revenue by redefining space and creating unique experiences. Hotels use this differentiation to refresh value propositions, appeal to a wider audience, and enhance competitiveness.
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Cloudbeds Announces Partnership With HTS
✈ Cloudbeds and HTS announced a partnership in San Diego and Cambridge, offering the Cancel for Any Reason (CFAR) feature to independent hoteliers. This integration provides hotels with increased flexibility, higher conversion rates, and new revenue opportunities. Hoteliers can earn commissions on CFAR fees and resell canceled room nights. The collaboration aims to boost direct booking conversions and enhance marketing efficiency, empowering hotels to compete with OTAs and setting a new industry standard.
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Think Outside the Guestroom: Innovative Strategies to Drive Hotel Revenue
🏨 If your hotel's revenue is stalling, consider increasing food and beverage sales by offering menus at check-in and marketing healthy options at workout facilities. Reassess resort and parking fees, potentially raising them by $3-$5, as these changes boost GOP without significant costs. Encourage front desk staff to promote upgrades and late checkouts in person. Regularly review pricing strategies, engage in market analysis, and share ideas with other general managers to innovate revenue streams.
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STLY: The Reporting Zombie
📈 In the world of hotel revenue management, over-reliance on the "Same Time Last Year" (STLY) metric can lead to either complacency or panic. This metric compares current performance to the same period last year, often misleading decision-makers due to varying conditions. The article highlights the pitfalls of basing decisions solely on STLY, advocating for a comprehensive analysis of current trends and live forecasting. Advanced Revenue Management Software (RMS) should provide context, transforming raw data into actionable insights.
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U.S. hotel results for week ending 8 November
🏨 ARLINGTON, Va., 2-8 November 2025: The U.S. hotel industry reported a 2.5% rise in occupancy to 64.2%, a 3.6% increase in the average daily rate (ADR) to $162.70, and a 6.2% boost in revenue per available room (RevPAR) to $104.42. San Francisco and Washington, D.C. saw a 43% surge in RevPAR, with San Francisco experiencing a 23.1% occupancy increase and Washington, D.C. a 21.9% ADR jump. Tampa saw declines due to Hurricane Milton's impact.
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Cologne hotel room rates reached record-highs in October
📈 October 2025, Cologne’s hotel industry reached record highs during the Anuga food fair. The average daily rate (ADR) surged to EUR189.43 (+55.6%), while revenue per available room (RevPAR) hit EUR153.06 (+73.9%). Occupancy rose to 80.8% (+11.7%), marking its highest since November 2019. Notably, on October 5th, ADR peaked at EUR484.12, and on October 6th, RevPAR soared to EUR469.33 with occupancy at 98.5%, the highest since October 2015.
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Rethinking hotel pricing in the age of data
💸 Nov 12, 2025, hotel pricing strategies focus on maximizing revenue while maintaining guest perception and competitive positioning. Core principles include understanding room perishability and cost structures. Dynamic pricing models driven by real-time data enhance performance, while guest segmentation boosts revenue and satisfaction. Techniques like anchoring and urgency cues impact booking behavior. Future trends highlight AI-driven revenue management and sustainable pricing. Flexible, iterative systems based on continuous learning are essential to adapt to market changes.
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What Makes a Restaurant ‘Smart’? The New Wave of F&B Tech Goes Far Beyond Robot Waiters
🍳 Chef Aiman, an AI expert in food science and molecular gastronomy, crafts innovative menus at WOOHOO by blending global flavors and sustainable ingredients. Located in Dubai, the restaurant features a futuristic environment with dynamic lighting and cyberpunk lounges. Co-founded by Ahmet Oytun Cakir, WOOHOO integrates AI into its culinary and atmospheric design, enhancing creativity rather than replacing chefs. The establishment offers a unique dining experience where technology, sustainability, and art converge.
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Marriott International Reports Q3 2025 Results
📈 Marriott's Q3 2025 results: RevPAR rose 0.5% globally; international growth at 2.6% but a 0.4% decline in the US and Canada. Net income was $728 million, with adjusted net income at $674 million. Added 17,900 rooms, with a pipeline of 3,900 properties. Returned $3.1 billion to shareholders by October 30. Total global membership reached nearly 260 million. Debt was $16 billion; cash, $0.7 billion. Issued $1.5 billion in senior notes with interest rates from 4.20% to 5.25%.
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