Two typical marketing errors
There is a pattern I keep seeing in founder and executive teams: Marketing gets switched on, budget gets deployed, a campaign goes live, invoices come in and the anxiety kicks…
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10min Original
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Original reporting, research, data and columns by 10 Minutes News for Hoteliers.
AI, Visual Learning, and the Reinvention of Hotel Training
The hotel industry has always evolved through waves of innovation. From the first purpose-built hotels in the late 18th century to today’s fully integrated smart rooms, each leap has redefined…
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Entertaining marketing
Most hospitality marketing still operates on a simple assumption. If the product is good and the message is clear, demand will follow. Entertain or Die 3.0 challenges that assumption head-on.…
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Unplugged Connectors: The Paradox of AI That Connects No One
I’m becoming increasingly convinced that we’re building the perfect ecosystem for users who don’t actually exist. A kind of digital town square where everyone talks about integrations, connectors, and apps…
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Every Robot was Kung-Fu Fighting!
Come recent news out of Shenzhen this week had me double-checking the calendar to ensure I hadn’t slipped into a Real Steel fever dream. But it’s 2026, and China has…
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No, Luxury Is Not Dying
At a conference this week a familiar narrative making the rounds again. Luxury is dying. People do not want things anymore. They want experiences, purpose, sustainability. It sounds good. It…
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What AI is telling travelers about your hotel tonight. And you have no idea
By Tony Loeb, cofounder of 10 minutes hotels Fifteen years ago, hoteliers didn’t see OTAs coming. Not because they were naive, but because the shift was gradual. By the time…
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Human-Out-of-the-Loop, or Human-Out-of-the-Job?
A couple of years ago, a client of mine (an RMS provider I’ll keep anonymous for obvious reasons) shared what looked like the perfect success story. The system goes live.…
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Square Peg. Round Hole.
You often hear people in this industry talking about technology as if we’re just trying to jam a square peg into a square hole. It’s a comforting, albeit lazy, metaphor.…
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Hotel Brands are Aggregators
We tend to think of hotel brands as, well, brands. Distinct identities. Lifestyle positioning. Design, tone of voice, target audience. But as I’ve repeatedly called them, they’re labels. Traffic data shows…
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