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10min Original

179 posts

Original reporting, research, data and columns by 10 Minutes News for Hoteliers.

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  • 2 min

The Hotel Internet Is Controlled by a Handful of Brands

  • 10minhotel.com
  • 13 April 2026
We recently published our study of the top hotel brands by traffic. The data wasn’t a shock, but still. The hotel dataset already tells a clear story. Marriott International leads…
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  • 5 min

Enterprise AI Is Scaling Fast Hotels Are Still Catching Up

  • 10minhotel.com
  • 13 April 2026
The most honest way to describe where enterprise AI stands today is this: it is no longer experimental, but it is not yet simple. What is emerging is not a…
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  • 2 min

Santanchè.exe Has Stopped Working. The System Hasn’t.

  • 10minhotel
  • 11 April 2026
Years ago, I was kicked out of a WhatsApp group for suggesting that we were turning complex tourist destinations like Venice into theme parks for millionaire and billionaire adults —…
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  • 2 min

A seat at the table

  • 10minhotel
  • 11 April 2026
I’ve just arrived at a fresh, modern hotel in the States. On first glance, it’s a win. The room is bright, the design is well-calculated, and it actually features a…
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  • 8 min

The Hidden Reality of Hotel General Managers

  • 10minhotel.com
  • 10 April 2026
It is a deceptively simple question, and one that rarely gets a satisfying answer. From the outside, the role appears composed, almost theatrical. A well-dressed figure moving through the lobby,…
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  • 2 min

Branding is never done

  • 10minhotel.com
  • 9 April 2026
Let’s talk about a company that has been around for over a century. They are, by almost every metric, the most recognizable brand on the planet. Every country knows them.…
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  • 2 min

Intentional

  • 10minhotel
  • 4 April 2026
It’s a curious thing, staying in a property that seems to have missed the memo on the industry’s collective race toward the bottom. I’m currently hunkered down in a hotel…
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  • 3 min

Every Revenue System is Just Someone Else’s Spreadsheet

  • 10minhotel-feed
  • 1 April 2026
Opinion article based on Martin Soler’s linkedin post. There is a common denominator among the elite tier of hospitality professionals, a shared trait that borders on the supernatural: I have…
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  • 3 min

AI Is Quietly Reshaping How Europeans Plan Travel, Not Just How They Shop

  • 10minhotel-feed
  • 31 March 2026
A new study from McKinsey & Company highlights a shift that goes beyond retail. While European consumers remain cautious about spending, their behavior is changing rapidly, especially in how they…
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  • 2 min

Hallucinated Bookings: Travel’s New Bug

  • 10minhotel
  • 28 March 2026
Some time ago, together with my friend Daniel Doppler, I wrote about AI hallucinations in the travel industry. Back then, we suggested that sooner or later we would reach a…
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Posts pagination

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  • The OTA Market, Finally Mapped

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  • The AI Trip Planning Market 2026

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  • The Hotel Internet Is Controlled by a Handful of Brands

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Most Read
  • Moon World Resorts has been honored on the hospitality industry’s global design stage at Gotham Hall, New York.
    • 21 October 2026
  • PriceLabs Research: 8 in 10 Hotel Guests Would Switch to a Short-Term Rental at a Similar Price
    • 21 October 2026
  • Hotels Wall Co publishes eight hotel artwork planning guides
    • 21 October 2026
  • The guest who lives closest to a vacation rental is the riskiest, while those traveling furthest are the safest, Truvi research finds
    • 26 October 2026
  • Seeing Stars
    • 24 October 2026
Sponsors
  • Monitor your blind spots: Is AI getting your hotel right? 
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
Top News
  • Zaplar Reduces Hotel Staff Walking Distance by 20% Using AI-Native Optimization for Housekeeping Scheduling
    • 26 October 2026
  • Conducting a Hotel Tech Stack Audit Is Essential to Identify Inefficient Systems and Reduce Costs for Independent Hotels
    • 26 October 2026
  • Hotel Industry Faces Divergence Between Wellness and Longevity Hospitality, Emphasizing Distinct Expertise and Guest Experiences
    • 26 October 2026
  • Hotels Now Play Crucial Role in Shaping Destination Experiences Beyond Traditional Metrics, Industry Expert Suggests
    • 26 October 2026
  • APA Hotel Woodbridge Highlights Five Key Considerations for Independent Hotels When Replacing PMS and POS Systems
    • 26 October 2026
Sponsored Posts
  • Monitor your blind spots: Is AI getting your hotel right? 

    View Post
  • Shiji spent a year testing AI on its own people before offering it to a single hotel

    View Post
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

    View Post
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The OTA Database - 192 hotel distribution channels Free preview
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