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10min Original

179 posts

Original reporting, research, data and columns by 10 Minutes News for Hoteliers.

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  • 2 min

From Calippo Fizz to Tokens: Silicon Valley’s Energy Narrative

  • 10minhotel
  • 28 February 2026
Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…
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  • 2 min

Happy 60th Birthday!

  • 10minhotel
  • 28 February 2026
Sixty years. It’s a number that demands a bit of a pause, doesn’t it? As I prepare to head back to Berlin for the 60th anniversary of ITB, I find…
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  • 5 min

Jon Taffer’s Playbook for Restaurant Turnarounds

  • 10minhotel-feed
  • 26 February 2026
Practical, Step by Step Tactics Managers Can Apply Tomorrow When Jon Taffer walks into a failing bar on Bar Rescue, he does not start with the food, the music, or…
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  • 3 min

Booking.com’s “Connected Trip”: What Glenn Fogel’s Vision Means for Hotels

  • 10minhotel-feed
  • 26 February 2026
Booking Holdings CEO Glenn Fogel has a clear ambition: to build what he calls the “connected trip.” In a recent interview published by McKinsey & Company, Fogel outlines how AI,…
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  • 2 min

If you don’t serve, you’re of no service: Romagna and an umbrella worth more than any marketing strategy

  • 10minhotel
  • 21 February 2026
As a pre-teen, like many Italians, I went through a kind of secular rite of passage: a summer holiday in Romagna. I left with my best friend and that small…
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  • 2 min

Citius, Altius, Fortius

  • 10minhotel
  • 21 February 2026
I’ve been glued to the screen, watching the Winter Olympics unfold. It’s impossible not to feel that surge of genuine inspiration. As I watch these athletes hurtle down ice at…
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  • 2 min

The Ontology of Hotel Booking (and Why Google UCP Won’t Fix It)

  • 10minhotel
  • 14 February 2026
I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…
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  • 2 min

Ancillary

  • 10minhotel
  • 14 February 2026
I was at HEDNA the other week – the gathering of the distribution tribes – and one of the topics firmly on the table was ‘Ancillary’ revenue. Every time I…
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  • 1 min

How AI Is Rewriting Visual Storytelling in Hospitality

  • Tony Loeb
  • 11 February 2026
Hotel imagery is entering a radically new phase and a recent feature launch from Reve AI shows exactly why. Turning a house into a home 🏠 pic.twitter.com/ToL3mDfiR5 — Reve (@reve)…
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  • 4 min

AI Will Reshape Hotel Productivity and Labor

  • Tony Loeb
  • 9 February 2026
Artificial intelligence has been discussed in hospitality for years, often framed as an inevitable force that will “change everything.” Yet for many hoteliers, that statement has remained vague. Change how,…
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    • 21 October 2026
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    • 21 October 2026
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    • 26 October 2026
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    • 24 October 2026
Sponsors
  • Monitor your blind spots: Is AI getting your hotel right? 
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
Top News
  • Zaplar Reduces Hotel Staff Walking Distance by 20% Using AI-Native Optimization for Housekeeping Scheduling
    • 26 October 2026
  • Conducting a Hotel Tech Stack Audit Is Essential to Identify Inefficient Systems and Reduce Costs for Independent Hotels
    • 26 October 2026
  • Hotel Industry Faces Divergence Between Wellness and Longevity Hospitality, Emphasizing Distinct Expertise and Guest Experiences
    • 26 October 2026
  • Hotels Now Play Crucial Role in Shaping Destination Experiences Beyond Traditional Metrics, Industry Expert Suggests
    • 26 October 2026
  • APA Hotel Woodbridge Highlights Five Key Considerations for Independent Hotels When Replacing PMS and POS Systems
    • 26 October 2026
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  • Monitor your blind spots: Is AI getting your hotel right? 

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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

    View Post
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