Airline Shrugged
It’s an extraordinary thing, the modern airline business. A masterclass in the institutionalized shrug. I recently flew to Europe, shelling out for a business class service on a major international…
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10min Original
179 posts
Original reporting, research, data and columns by 10 Minutes News for Hoteliers.
Consistency Is the Real Luxury Hotels Keep Underestimating
Luxury hospitality has a branding problem. Not because it is losing relevance, but because too many people misunderstand what actually makes it work. There is a growing narrative that luxury…
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Why Changing Your PMS Is Less About Technology and More About Letting Go
Changing a PMS is one of the most disruptive decisions a hotel can make. It touches every department, every workflow, and often exposes how much of daily operations rely on…
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Cognitive Flexibility: The Only Souvenir Actually Worth Bringing Home
Psychologist Adam Galinsky from Columbia has published a series of studies on a topic our industry usually treats with all the philosophical depth of a LinkedIn post by Big Luca:…
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A Room For The Night
Have you seen the latest data pings from Voyager 2? It’s enough to make you put down your smartphone and just stare at the sky in silence. Launched in ’77—the…
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AI Is Quietly Rewriting Hotel Distribution
A deep dive into what the “World’s Best at AI 2025 Index” really means for hoteliers The latest global study on AI visibility in hospitality, is one of the first…
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100% Discount
I see companies, big and small, pouring millions into technology, chasing some mythical, data-driven nirvana. Yet, in the very same breath, they seem to be actively discounting the one input…
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Against Travel: Sgalambro, Callard, and the Illusion of Tourism
A few days ago, I visited the MAXXI museum for the exhibition dedicated to Franco Battiato. What I’ve always loved most about Battiato are two distinct phases: his experimental work…
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Where We’re Going, We Don’t Need Roads: When AI Becomes the API
I was wrong when I said AI would be the new UI. The more I think about it, the more convinced I am that AI is actually the new API.…
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