Hospitality businesses—from hotels, rentals, to alternative accommodations—can manage real-time guest conversations across WhatsApp, SMS, and email in one AI-powered inbox.
LONDON, Wedneday 30th July, 2025 —eviivo, the leading all-in-one property management system (PMS), has launched a full integration of WhatsApp and SMS messaging into its AI-powered Guest Manager. This enhancement enables property managers in hotels, short-term rentals, serviced apartments, and other alternative accommodations to engage guests more effectively on their preferred platform.
Integrated directly into Guest Manager’s unified Conversations inbox, the feature allows hoteliers and operators to manage and automate two-way WhatsApp and SMS communications alongside emails, guest messages received via OTA platforms, AI-powered chatbot interactions, and more— in one place.
WhatsApp is widely used in Europe while SMS is preferred in the U.S., making this integration ideal for supporting regional preferences. Operators can easily connect with guests on the channels they’re most likely to see and respond from.
Text messages boast a 98% open rate—nearly five times higher than email—and over 80% of people check notifications within five minutes. WhatsApp and SMS stand out as the fastest, most effective ways to reach guests.
With guests inundated by emails and app notifications, reaching them through WhatsApp and SMS also cuts through the noise, making it easier for operators to deliver important pre-arrival information or urgent updates in real time.
The WhatsApp and SMS integrations build on eviivo’s Guest Manager feature, recently named “Guest Engagement Innovation of the Year” at the 2025 TravelTech Breakthrough Awards. eviivo was also ranked #17 in TechRound’s AITech35 ‘Top 35 Companies using AI’–the highest-ranked PMS on the list.
Pilot users have reported time and cost savings from this integration, as it eliminates the need for separate WhatsApp and SMS messaging tools.
Jeff Cannon, owner of Blue Palmetto Hotel (US), said “We’re loving the new SMS feature. Since Expedia doesn’t allow direct emails to guests, we use SMS all the time to reach out and stay in touch. It’s made a big difference.”
Ross Edwards, Manager of TLC Stay (UK), a property management company with 27 properties throughout the North West of England, said: “eviivo’s integrated WhatsApp and SMS messaging is a brilliant, time-saving solution. It’s already saving us on messaging costs, but will help eliminate the need for two extra third-party systems we have been using, potentially saving us around £300 each month. And it reassures us that we’re getting important messages to guests, because they don’t go into junk folders or get overlooked like emails.”
Unlike other PMS systems that treat WhatsApp as secondary, eviivo recognises it as a primary channel, especially valuable in regions where it’s the preferred communication method. The platform automatically falls back to SMS if a guest is not reachable via WhatsApp, ensuring messages always get through.
During an exchange with a guest, hosts may easily switch channels within the same conversation to suit the guest’s preferences, for example switch to WhatsApp, having first engaged via a chatbot or via an OTA API.
Other pilot users say the integration has made it easier to deliver a better guest experience by communicating on platforms their guests prefer.
Sébastien Dubuc, owner of Villas de Normandie (France), an operator with six properties in Normandy, added, “WhatsApp and SMS messages are a valuable and highly effective way to connect with my guests at key moments, especially during their stay, when many of them tend to ‘switch off’ and avoid checking emails while on holiday. The integration provides me with added peace of mind, ensuring my guests receive the information they need for their stay.”
Michele Fitzpatrick, CEO of eviivo, commented: “The integration of WhatsApp and SMS into our messaging suite, meets a clear and urgent need in the hospitality industry: helping hoteliers and hosts connect with guests on the platforms they actually use. We’re proud to be the first to offer a truly unified, messaging solution across email, OTAs, direct booking, SMS, and WhatsApp, all in one place, using local numbers, and with 24/7 availability thanks to our AI-powered capabilities. It’s about giving operators the essentials that directly impact guest satisfaction and experience while making team communication simple and scalable across every property they manage.”
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About eviivo
eviivo, a market-leading and innovative property management software (PMS), has transformed operations for over 28,000 hospitality businesses across Europe and North America. By replacing clunky legacy systems with a seamless, unified platform, eviivo offers easy, one-click automation from back-office to front-office. The all-in-one PMS enables property managers to handle guest communications, bookings and OTAs on a single, integrated platform, boosting revenue, increasing occupancy, enhancing the guest experience and future-proofing their business. For more visit https://eviivo.com
