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Global Hospitality Industry Platform For 25 Years, Marks U.S. Debut

  • 10minhotel
  • 29 July 2026
  • 3 minute read
PurchasePlus logo: a split purple and blue geometric cross to the left of the 'PurchasePlus' wordmark.
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Passport To Disruption: PurchasePlus, Leading Australian-Based AI-Forward Procure-To-Pay

With Customers Including Marriott, Accor & IHG Plus A New Majority Investment From Texas-Based Strattam Capital, PurchasePlus Is Poised To Modernize Dated Industry Norms With Real-Time Transactions, Client-Controlled Invoicing & More

SAN ANTONIO, TEXAS, JULY 29, 2026 – After 25 years of lifting up the global hospitality procurement industry from Down Under, PurchasePlus (www.purchaseplus.com) has just officially marked its U.S. debut.

The announcement was made today by PurchasePlus CEO Malcolm Jull, who is personally heading the company’s new West Coast-based American headquarters (the specific location of which will be announced shortly).

Playing an integral role in accelerating PurchasePlus’ entry into the U.S. market while also fueling continued global expansion and deepening the company’s AI-based product capabilities, PurchasePlus in late April received a majority investment from Austin, Texas-based Strattam Capital (www.strattam.com).

According to Hilary Fleischer, Partner at Strattam Capital, “Malcolm and his team have built a mission-critical, AI-forward product in a vertical where deep domain expertise and high-touch customer service are genuine differentiators. We couldn’t be more excited to partner with the entire PurchasePlus team as they bring their platform to the world.”

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Over the course of two and a half decades, 40 million invoices, and 30,000 suppliers, PurchasePlus has been steadfastly guided by one simple truth with profound industry ramifications – the world is changing so hospitality procurement must change with it.

Known as an industry disruptor able to far exceed the expectations of hospitality buyers and suppliers via a seamless blend of forward-looking technology and old-fashioned personal client attention, PurchasePlus has been serving as the mission-critical operating system for back-of-house procurement among hotel operators across the Asia-Pacific region, Southeast Asia, the United Kingdom and beyond since 1999.

Over the years, PurchasePlus has not only processed over $20B in hotel partner purchases and reduced customer operational costs by 12-15%, but has attracted such powerhouse customers as Accor, IHG Hotels & Resorts, Marriott, Capella Hotels and Landmark Group.

Offering customers a level of forward-looking technology, personalized attention and complete transparency unavailable under one roof at such competing companies as Birchstreet, PurchasePlus handles 100% of its customers’ purchasing – thereby centralizing visibility, ensuring full control over what’s being bought, and avoiding the unnecessary spend and price leakage that invariably comes without manual oversight.

Among the many services offered by PurchasePlus (which also works with restaurants, food and beverage operators, leisure clubs, and healthcare facilities):  

–  End-to-End Purchasing – From email to approved invoice with zero manual entries.

–  Recipe & Menu Management – Enabling customers to know the true cost of every dish and beverage in real time.

–  Inventory Management – With live visibility and control in order to protect profit and promote a more disciplined operation.

–  Budgeting & Financials – PurchasePlus connects customer budgets directly to every purchase order, invoice, and cost center – all in real time.

–  Supplier Engagement – PurchasePlus works with each supplier personally to make sure they readily have the most up-to-date products and pricing available for purchasing.

–  Reporting & Analytics – Chronicling every dollar, property and category in one place.

–  PurchasePlus Trust Center – To create an atmosphere of complete trust among customers, PurchasePlus utilizes a dual-framework approach in which ISO 27001 validates the company’s management system design while SOC 2 Type 2 validates their operational effectiveness over time.

Commenting on PurchasePlus’ U.S. debut, company CEO Malcolm Jull – notable both for his experience in corporate business development and for his non-profit work in youth mental health and in the wellness/nutrition sector – said, “We have long realized that our hospitality customers deserve more than manual processes and scattered data, which is why we’ve developed intuitive technology that gives them complete control over their purchasing decisions without sacrificing relationships with trusted suppliers. Thanks to our new partnership with Strattam Capital, I believe PurchasePlus is entering the U.S. marketplace at the perfect time and is ideally positioned to significantly broaden our global reach over the months and years ahead.”

About PurchasePlus           

PurchasePlus (Marketboomer Holdings Pty Ltd) is a leading procure-to-pay software platform for the global hospitality industry, serving hotels, resorts, and food and beverage operators across the Asia-Pacific region, the United Kingdom, Southeast Asia, and beyond. The platform provides procurement, invoice management, inventory, and supplier connectivity solutions that touch 100% of purchasing activity for its customers. PurchasePlus combines deep hospitality domain expertise with a modern, AI-forward technology stack and a best-in-class customer service model. For more information, visit purchaseplus.com.

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