Everything happening at Asksuite, in one place. This hub brings together the latest news and updates around Asksuite’s AI chatbot and omnichannel service platform for hotels, curated from trusted sources worldwide. A fast way to follow hospitality conversational AI.
-
Microsoft Launches $2.5 Billion Frontier Company to Embed AI Engineers, Joining Amazon, OpenAI, and Anthropic Deployments
6 July 2026💻 On July 2, 2026, Microsoft launched the $2.5 billion Microsoft Frontier Company, embedding 6,000 engineers within customer organizations. This follows Amazon’s $1 billion initiative and OpenAI and Anthropic’s deployment ventures of $4 billion and $1.5 billion in May. Palantir CEO Alex Karp emphasizes the importance of the application layer over the frontier model. Hospitality should focus on data ownership and assess AI deployment, as hotel tech evolves towards model-agnostic, cost-effective solutions.
-
AI Integration in Hospitality: Probabilistic Layers Complement, Not Replace, Deterministic Core Systems, Expert Analysis Reveals
18 May 2026📈 May 18, 2026, highlights AI’s role as a probabilistic layer around deterministic hotel systems like PMS and CRS, not replacing them. AI enhances tasks like guest messaging, as seen with tools like Booking.com’s Smart Messenger, launched in October 2025. AI-native systems should be scrutinized for accuracy, especially in revenue management and agentic commerce, like Expedia’s Romie. Security, accountability, and vendor lock-in risks require careful governance. The debate is where AI fits within hospitality’s technology stack.
-
Asksuite Reaches Nearly 6,000 Properties Globally, Serving 3.5 Million Travelers Monthly with AI Chatbot Solutions
24 March 2026💻 In March 2018, Asksuite launched at the start of the AI wave to tackle hospitality issues. Now, 8 years in, with 6,000 properties globally, they serve over 3.5 million travelers monthly. For 7 consecutive years, they’ve topped the HotelTechAwards for AI hospitality chatbots. With their generative AI, Sophia, Asksuite advances its omnichannel platform, emphasizing AI-human collaboration. Their focus remains on revolutionizing hotel communications and driving direct revenue.
-
Training AI Agents to Improve Personalisation and Boost Conversion
13 May 2025💻 Hoteliers in 2025 must adapt to an AI-driven future by engaging with vendors to ensure AI implementation in technologies like PMS, RMS, CRM, and CMS. AI-powered tools such as chatbots (e.g., Asksuite and Quicktext) and CRM systems (e.g., Cendyn CRM, Amadeus GMS) are recommended to enhance customer service and data management. AI can address labor shortages and personalize guest experiences, emphasizing the necessity for hotels to embrace advanced tech solutions for efficiency and growth.
-
Our Must-Visit Stands at Independent Hotel Show London 2024
4 October 2024This article was written by HotelSpeak. Click here to read the original article The Independent Hotel Show London (October 15-16, Olympia) is one of the UK’s leading shows for luxury and boutique independent hoteliers. Network with industry leaders, gain valuable insights from expert speakers, and discover innovative new suppliers at this unmissable event. However Olympia is a big ol’ hall and it can be challenging to know where to start. To help make the most of your time at the…
-
A Beginner’s Guide to Artificial Intelligence in Hospitality Industry
17 July 2024This article was written by Thynk. Click here to read the original article Artificial Intelligence (AI) is transforming the world as we know it. Specifically, AI in the travel and hospitality industry is projected to surpass $1.2 billion by 2026, revolutionizing how hotels, restaurants, and resorts operate. AI’s potential to reshape the industry is immense, making it crucial for hospitality businesses to understand and implement AI solutions effectively. In this beginner’s guide, we will explore AI, its main applications in…
