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Running time: 36 min · Published on YouTube on October 5, 2026 · Watch on YouTube

In this episode of 10 Minutes Hotels, Tony Loeb sits down with Kevin King, CEO of Shiji International, to discuss whether hotel technology rushed into AI by asking the wrong question. Rather than asking where AI can be added, Kevin argues hotel companies should start with the problem they are trying to solve.

He explains why Shiji tested AI internally for months before bringing it into hotel operations, and why he believes the traditional front desk may disappear within five years so staff can spend less time on screens and more time with guests.

In this video

  • AI-powered microflows, such as handling a late checkout request in one step
  • Cutting check-in at a Macau casino property from 5–8 minutes to under one minute
  • AI governance, security, compliance and keeping guest data in trusted environments

Related article : Shiji spent a year testing AI on its own people before offering it to a single hotel

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Tony Loeb Co-Founder
Co-fondateur de 10 Minutes et de Pragmatik, Tony Loeb cumule plus de vingt ans d'expérience dans la hotel tech, du web au marketing et à la distribution hôtelière.
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Tony Loeb

Tony Loeb est un entrepreneur de la hotel tech qui compte plus de vingt ans d'expérience dans l'industrie hôtelière. Webmaster à ses débuts, il est devenu directeur technique et a piloté une équipe d'une trentaine de personnes dédiée à la création de sites, au SEO et au SEA pour les hôtels. Il a ensuite accompagné des hôtels de luxe et des chaînes à l'international, avant de cofonder un CRM et une solution d'email marketing dédiés à l'hôtellerie, utilisés par des milliers d'hôtels indépendants dans le monde. Aujourd'hui, il est co-fondateur de 10 Minutes (10 minutes pour un hôtelier), le média de référence de l'hôtellerie européenne, qui réunit newsletter, podcasts et vidéos pour atteindre plus de 350 000 décideurs hôteliers. Il y anime les podcasts « 10 min pour un hôtelier » et « Inno'Tourism ». Il est également co-fondateur de Pragmatik, une agence marketing qui aide les entreprises de la hotel tech à transformer des contenus clairs, sans blabla, en leads qualifiés. Pragmatique par nature, Tony décrypte ce qui compte en marketing hôtelier, distribution, expérience client et technologie pour aider les hôteliers à décider mieux et plus vite. Basé en région parisienne.

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