Ascott Expands Portfolio with 20,000 New Keys in 2025; 40% of Inventory Under Construction
🏠 Ascott added 20,000 keys across 100 properties in 2025, with 60% resort signings, primarily in Asia Pacific. Their hybrid model varies stay durations based on owner preference, with corporate long stays of 6-12 months and flexibility for short stays. 40% of inventory is under construction to complete by 2026. Ascott now owns 10% of its 1,000+ properties, focusing on asset-light franchising. Their loyalty program, launched in 2019, aims to reach 10 million members by November 2023.
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