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The Columns

64 posts

Every week we send out our newsletter to hundreds of thousands of hoteliers around the world. And our unique columnists publish their column. They are being republished here. Subscribe to the newsletter here: https://www.10minutes.news/#subscribe

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  • 2 min

Are you being served, Sir?

  • 10minhotel
  • 25 October 2025
🍴 A recent dining experience in the USA highlighted the ongoing service issues, with a $750 bill and over $100 in mandatory tips yet facing poor service. Complaints include self-service tasks and rushed bills, illustrating a systemic focus on server convenience rather than customer satisfaction. Despite quality products, lackluster service undermines dining experiences. The current model treats tips as wage supplements without enhancing customer orientation, demanding a re-evaluation to prioritize genuine hospitality in the industry.
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  • 1 min

Darth Wellness: When the Dark Side Goes Cryogenic

  • 10minhotel
  • 18 October 2025
During a client call, they show me a competitor’s website.“We want something like this,” they say.I click, I scroll… and there it is — the moment the Force trembles. (If…
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  • 2 min

How ya like me now?

  • 10minhotel
  • 18 October 2025
💰 Las Vegas is shifting its focus from tourists to locals. After a post-COVID boom, where tourists were prioritized, the city is now offering promotions like special rates and free parking to residents. Despite optimistic statements from executives, this indicates a decrease in tourist demand. The change underscores a reliance on locals, previously undervalued, to maintain business. The disconnect between public statements and promotional actions suggests challenges in the hospitality sector.
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  • 2 min

“A (substitute loyalty program name) Hotel”

  • 10minhotel
  • 11 October 2025
🛫 Hilton plans to add five new brands, while Radisson explains its existing ones, contributing to brand identity dilution. Major hotel chains have numerous labels: Marriott (36), Hilton (24), Accor (57), Wyndham (24), Choice (22), IHG (20), Hyatt (33), Radisson (10), Best Western (16). This results in customer confusion, prioritizing loyalty programs over distinct experiences. Regional inconsistencies exacerbate the issue. The hotel industry risks losing identity in favor of commoditization and loyalty program dominance.
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  • 1 min

Voice Messages Are Schrödinger’s Cats

  • 10minhotel
  • 11 October 2025
Today’s personal rant: let’s finally clear up my complicated relationship with WhatsApp voice notes.Here’s my theory — voice messages are like Schrödinger’s cat. Until you open them, the person on…
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  • 2 min

Don’t Fence Me In

  • 10minhotel
  • 4 October 2025
🏠 Departments operate in silos, causing fragmentation in customer experiences. Revenue management, marketing, and sales each focus on separate metrics and technologies. This disjointed approach leads to brand failures when customer needs aren't seamlessly met. Although technology can connect these systems, organizational resistance and silo mentality hinder progress. True competitive advantage comes from integrating these systems, enabling holistic decision-making and proactive customer service. Mark Fancourt emphasizes breaking down barriers for a unified, efficient experience.
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  • 1 min

Travel, Butter Pasta, and Anthony Bourdain

  • 10minhotel
  • 4 October 2025
I’ve never been a foodie. I don’t worship chefs, and I feel zero awe when someone presents a dish like it’s some sacred relic. I eat like a kid, and…
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  • 2 min

Speaking of Experience

  • 10minhotel
  • 27 September 2025
The word “Experiences” has been cheapened. It’s plastered on every brochure, website, and PowerPoint slide, a lazy substitute for actually delivering something memorable. I see it and I’m left wondering,…
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  • 1 min

Greenwashing in the Shade of Bordeaux

  • 10minhotel
  • 27 September 2025
Bordeaux. Forty-two degrees in the shade. I stumble upon a café proudly calling itself “Earth-friendly” because it doesn’t use air conditioning. As if forcing people to sweat through their shirts…
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  • 2 min

Elegantly Wasted

  • 10minhotel
  • 20 September 2025
⏱ Who? Mark Fancourt. When? Contemporary era. Where? Hospitality industry. What? Critique of time management and technology's impact. How? Industry focuses on efficiency, sacrificing slower, meaningful experiences. Real-time systems enhance optimization but increase pressure. Old hotels offered unhurried luxury, emphasizing human interaction. Real luxury may be in savoring unmeasured moments. Time-saving technologies risk devaluing experiences. Why? To emphasize the importance of appreciating time beyond efficiency.
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