Barry Sternlicht rewrote the hotel loyalty playbook with SPG a couple of decades ago. His team's latest attempt at hotel loyalty ditches significant parts of the formula, like tier status and free… | Sean O'Neill | 17 comments
Barry Sternlicht rewrote the hotel loyalty playbook with SPG a couple of decades ago. His team’s latest attempt at hotel loyalty ditches significant parts of the formula, like tier status…
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