CSR and Sustainability - 10 Minutes News for Hoteliers

2 min

Marriott Forms Joint Venture with Leali Family to Expand Luxury Wellness Brand Lefay Internationally

🏨 Marriott International and the Leali family announced a joint venture to integrate Lefay, founded in Italy in 2006, into Marriott's portfolio. Lefay operates eco-resorts with a focus on wellness, including locations in Lago di Garda and Dolomiti, Italy. New resorts are planned in Tuscany, Southern Italy, and the Swiss Alps. Marriott aims to expand Lefay's presence internationally, preserving its identity while growing its luxury wellness offerings.

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South African Restaurants La Colombe and Wolfgat Showcase Regenerative Wine Programs Focused on Biodynamic and Natural Wines

🍷 During a recent visit to South Africa, two restaurants, La Colombe in Cape Town and Wolfgat in Paternoster, showcased wine as a tool for ecological and cultural regeneration. Chef Kobus van der Merwe at Wolfgat selects biodynamic and regenerative wines, while Michelle Erasmus, Head Sommelier at La Colombe, emphasizes storytelling through wine. These practices highlight the connection between wine, land, climate, and biodiversity, fostering a deeper understanding of sustainability in dining.

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AAHOACON26 Highlights Innovation and Responsibility as Hospitality Industry Convenes, With Focus on Sustainable Solutions from GCSTIMES

📅 April 9–10, Pennsylvania Convention Center: AAHOACON26, the largest event for AAHOA Members, who own over 60% of U.S. hotels, focuses on innovation and sustainability. GCSTIMES showcases eco-friendly hospitality solutions like GCS Low-Carbon Key Cards, Xenyra Series products, and Aurokeys “Keys to Infinite” at Booth #2008/2006. Personalized demonstrations highlight sustainable and creative designs for hotels.

3 min

Julie Finn Highlights Mentorship Impact and Predicts Greater Diversity and Inclusion in Hospitality Leadership by 2026

📃 Julie Finn, inspired by a hospitality course, graduated in Hotel and Restaurant Management. Mentored by CoralTree's Terri Haack for over 30 years, Finn learned the significance of grace, respect, and discipline. She has worked with five U.S. presidents and global leaders. In 2025, hospitality showed progress in female leadership. For 2026, Finn predicts more women in executive roles, pay equity, and inclusion efforts like gender-neutral restrooms and partnerships with women-owned businesses.

4 min

Tracy L. Prigmore Advocates for Increased Female Leadership and Capital Access in the Hospitality Industry

💰 Tracy L. Prigmore, a former healthcare executive, transitioned into hotel ownership to align her passion for real estate with guest experience. She founded "She Has a Deal" to support women in hospitality. In 2025, the industry saw increased female leadership, but funding remains a barrier. Prigmore's 2026 outlook emphasizes proactive diversity and inclusion efforts, advocating for women to create their opportunities rather than waiting for them.

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Bay Gardens Resorts Donates US$5,000 to Support Jamaica's Recovery Efforts After Hurricane Melissa Devastation

🌊 Bay Gardens Resorts, a Saint Lucian hotel group, donated US$5,000 to the Caribbean Hotel and Tourism Association's "One Caribbean" Solidarity Initiative. This program aids Jamaica's recovery from Hurricane Melissa, which struck in October 2025, severely damaging tourism infrastructure. The initiative pools contributions from regional hospitality businesses to support small tourism enterprises and workforce recovery. Bay Gardens' participation underscores the Caribbean's unity and resilience in overcoming regional challenges.

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Energy & Environment Alliance and Considerate Group Partner to Enhance Hospitality Sustainability Data with Con-Serve™ Platform

📈 The Energy & Environment Alliance (EEA) and Considerate Group form a strategic partnership to enhance sustainability data in the hospitality industry through the Con-Serve™ platform. Con-Serve™ integrates sustainability expertise with robust data capabilities, compliant with ISO 50001 and ISAE 3000 standards. It supports ESG reporting and operational improvement. The collaboration will produce ESG benchmarking and industry insights, aiding risk management and compliance across the hospitality sector.

Agrobiodiversity in Luxury Hotels Enhances Guest Experiences and Increases Revenue Through Unique Culinary Offerings

🌱 Agrobiodiversity is enhancing regenerative tourism by moving away from monocropping, supporting climate resilience, and offering unique guest experiences. Luxury hotels like Brush Creek Ranch (Wyoming) and The Peninsula (Bangkok) are incorporating rare, local ingredients to enhance exclusivity and profits. This strategy supports ADR uplift, creating immersive culinary and wellness experiences. The Fairmont Rio de Janeiro focuses on local produce to support sustainability. Overall, agrobiodiversity promotes environmental stewardship and brand differentiation in luxury hospitality.

1 min

Coral Beach Resort Sharjah First in Middle East to Sign Glasgow Declaration on Climate Action in Tourism

🌍 Coral Beach Resort Sharjah became the first hotel in the Middle East to sign the Glasgow Declaration on Climate Action in Tourism. Joining over 800 global tourism businesses, the UAE property commits to halving emissions by 2030 and achieving net zero before 2050. The declaration, initiated at the UN Climate Change Conference, highlights challenges for Gulf hotels in reducing carbon footprints amidst high energy costs and oil-based energy grids. Israel and Lebanon have no hotels on the signatory list.

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Olive Ridley Sea Turtles Hatch at Banyan Tree Vabbinfaru, First Nesting Since 2015 in the Maldives

🐢 On March 23, 2023, Banyan Tree Vabbinfaru in the Maldives witnessed the hatching of Olive Ridley sea turtles, marking the first occurrence since 2015. Eggs laid on January 24 hatched, with hatchlings emerging on the beach. This event highlights the success of Banyan Tree's marine conservation efforts, led by its Marine Lab, which has operated for over 20 years, focusing on coral restoration, biodiversity monitoring, and environmental education. Olive Ridley turtles, classified as vulnerable, face threats from habitat loss, pollution, and climate change.

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