More Than a Bed: How Hotels are Unlocking Social Impact
🛌 Hotels in the UK face 1 million unsold rooms weekly. By repurposing these for social causes, they enhance ESG profiles and aid communities. Unpaid UK carers, saving £184 billion annually, benefit from 1-2 night hotel breaks, improving mental health. This strategy aligns with ESG and strengthens community ties with minimal cost, as only housekeeping is needed. Hotels gain loyalty, improved brand perception, and fulfill corporate social responsibility goals, creating a win-win for business and society.
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