Hotel Openings

🏨 Ian Schrager plans to open PUBLIC West Hollywood on the Sunset Strip in spring 2026. This 137-key hotel will feature design collaboration with architect John Pawson. Key amenities include a pool, social hub lobby, three food and entertainment outlets, and a 16,000 square-foot rooftop terrace offering 360-degree views of Los Angeles. Reservations open in January 2026. PUBLIC, known for its “luxury for all” approach, is currently located in New York's Lower East Side.

🏨 Peachtree Group's hotel development portfolio exceeded $2 billion by September 2025, with significant openings including the Embassy Suites Beach Resort in Gulf Shores, Alabama, featuring 257 rooms. In Dallas, a 19-story dual-branded hotel, with 264 rooms, is set to open in summer 2026. The 30-story dual-branded Embassy Suites and Tempo by Hilton in Austin will offer 480 rooms. Peachtree also opened The Ava Hotel in Paso Robles, California, in August, and plans further openings in 2025.

📍 SmartRental Group entered the UK market in November 2025 with its Malacuna hostel brand, opening locations in Manchester, Liverpool, and Birmingham, adding over 600 beds to its portfolio. Manchester offers 132 beds, Liverpool 362, and Birmingham 126. Headquartered in Madrid, SmartRental operates 5,000 rooms across 59 European properties, reporting a 2024 revenue of €67m (£59m), a 91.5% increase. Expansion plans include new sites in Greece, Italy, France, Barcelona, and Madrid.

🏨 Ruby Giulia, a new hotel in Rome's Monti district, opened in what was once the Ministry of the Interior on Via Agostino Depretis. It features 164 rooms, a 24/7 bar and café, lounge areas, and a rooftop terrace. This is the second Ruby-branded hotel in Italy, after Ruby Bea in Florence. The Ruby Group currently operates 21 hotels across Europe, with an additional 16 hotels in development or planning stages.

🏨 Retail entrepreneur George Davies and his wife, Arlene, opened The House of George, a 10-bedroom boutique hotel and restaurant, in Broadway, Cotswolds. Housed in a 17th-Century building, it features Moda, a 30-cover restaurant with a nine-course tasting menu by chef James Wilson. Lunch menus start at £40. The hotel's design includes British-made furnishings, and its cocktail menu honors Davies's career. Sundays feature roasts from local suppliers. 🌿

🏨 Hyatt Hotels reported a $49m net loss in Q3 2025. Comparable RevPAR rose 0.3%, and net rooms grew 12.1%. Adjusted net loss was $29m, and adjusted EBITDA increased 5.6% to $291m. Gross fees rose 5.9% to $283m, and 5,163 rooms were opened, including Park Hyatt Kuala Lumpur and Hyatt Regency Times Square. Total debt was $6bn, liquidity $2.2bn. Net income forecast for 2025 is $70m to $86m, with a 6.3% to 7% net room growth.

🏨 The Zetter Group will open The Zetter Bloomsbury, a 68-bedroom hotel, in early 2026 on Montague Street, London, opposite the British Museum. The hotel spans six Georgian buildings and features diverse accommodations, a restaurant, bar, gym, and terrace. Interior designs by James Thurstan Waterworth reflect local culture. Public areas include The Parlour bar and The Orangery dining room. The expansion follows successes in Marylebone and Clerkenwell, enhancing the group's London presence.