Hotel Openings

🏨 Hyatt Hotels Corporation announced that The Georgian, an oceanfront hotel on Ocean Avenue in Santa Monica, California, has joined The Unbound Collection by Hyatt. The Georgian, opened in 1933, underwent a restoration in 2023. It offers 84 guestrooms, including 28 suites, many with Pacific views. The hotel features art deco details, a restaurant focusing on Californian produce, and Gallery 33, which hosts local art year-round, including works by Sharon Stone and Billy Zane.

📈 Concord Hospitality, in 2026, expanded its management portfolio with key openings and partnerships. The Hilton Jacksonville at Mayo Clinic opened in Jacksonville, Florida. Management of South Shore Harbour Resort, Texas’s largest waterside resort with 237 rooms and over 25,000 sq. ft. of event space, was assumed. The Opus Collection added three properties, including The Waymark in Chattanooga, Tennessee, a 148-room hotel, and The Union Hotel in Flemington, New Jersey, reimagined as part of a larger development.

📈 Essendi's fiscal year 2025 revenue reached €3.428 billion, a 0.8% increase, amid challenging economic conditions. Fourth-quarter RevPAR grew by 4.4%, driven by strong Q2 and Q4 results. The hotel portfolio expanded to 87,199 rooms across 535 hotels, valued at €7.5 billion. Despite a decline in MICE events, geographic diversification in Europe bolstered performance. Strategic focus on discipline, resilience, and sustainability aims to maintain long-term growth and profitability.

🌴 Located in Olhos de Água, Algarve, Masana Algarve integrates 33 diverse accommodations with amenities such as pools and wellness areas, targeting long-stay tourists. Hyatt aims to triple its Portugal presence by 2027, focusing on all-inclusive and hybrid models. The expansion aligns with Europe's growing leisure market, with Portugal's hotel sector gaining international investor interest. Hyatt's strategic growth includes standardizing all-inclusive offerings and expanding its European footprint, particularly in Portugal, Spain, and Greece.

🏨 Virgin Limited Edition will open a 37-suite hotel near Marrakech in 2027, as part of a collaboration with Sazanes Immobilier. Located 25 minutes from central Marrakech, the hotel sits on a 10-hectare estate with an organic farm and features three restaurants, a speakeasy bar, a 40-meter swimming pool, and a hammam. Bookings start in September 2026. The first 22 rooms will open early 2027, with the remaining 15 suites by early 2028.