Hotel Openings

🏨 G6 Hospitality opened 38 new Studio 6 locations in 2025, expanding in cities like Phoenix, Charlotte, and Las Vegas. The company's expansion reflects confidence in its extended-stay model, as noted by CEO Sonal Sinha. G6 also welcomed 8 new team members to their Franchise Development team, covering 22 states, with plans for more hires. Additionally, they launched the My6 app with AI personalization for a tailored guest experience.

🏏 Marriott Bonvoy and the International Cricket Council (ICC) have formed a strategic partnership until 2029, making Marriott the Official Accommodation Partner for ICC men's global events. Key events include the ICC Men’s T20 World Cup 2026 in India and Sri Lanka, and the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia. Marriott will host teams, officials, and fans in over 450 properties and offer ICC travel packages, enhancing fan experiences in nations like India and Australia.

🏨 Elegant Hotel Collection will open The Shepherd Mayfair in 2026 in London, featuring 82 rooms over 33,600 sq ft. Architect Timothy Shepherd leads the project, inspired by Mayfair's historic mansions. The hotel will offer three dining venues: Fayre, a 75-cover brasserie; The Lounge, a 58-cover café/bar; and Teddy's, a 72-cover cocktail bar. Interiors will have a timeless design with customized features and lighting by New York's Apparatus.

🏨 St Austell Brewery plans a phased refurbishment of the historic Great Western in Newquay, beginning 2026. The first phase targets the Trenarren Wing's 26 rooms, including 16 with sea views. Completion is expected by late summer. The 1879 hotel, designed by Silvanus Trevail, offers 66 rooms and has hosted notable guests, including the Prince of Wales in 1926. The refurbishment aims to modernize while preserving the hotel's character, marking the fifth major upgrade in their portfolio in two years.

🏠 Canyon Equity LLC, led by CEO Robert Hee, unveiled Aman Residences, Amangiri, in Canyon Point, Utah, in December. The development includes 12 luxury homes set on 900 acres near the Colorado Plateau. Each home, designed by Masastudio, features four to eight bedrooms across five to 19 acres. Amangiri, a 34-suite resort, opened in 2009. Canyon Equity also owns the Four Seasons Resort Rancho Encantado in Santa Fe and the Jean-Michel Cousteau Resort in Fiji.

🏨 Diriyah Company and Midad Development have signed a $827 million joint agreement to develop the Four Seasons Hotel and Private Residences Diriyah. Located in Diriyah, the project includes a 159-room hotel and residences, spanning 235,938 square meters. It is part of Diriyah’s broader hotel pipeline, featuring 40 planned luxury hotels across 76 square kilometers, including the Wadi Safar project, aiming to boost Saudi Arabia’s tourism and cultural profile.

🏖 Santa Barbara, California—The Milo, Hotel by the Sea, completed a multi-million-dollar renovation, updating 121 guestrooms and outdoor spaces. Formerly Hotel Milo, this oceanfront property had its last rebranding in 2014. Redesigned by DESIGN360unlimited, rooms now feature custom furnishings and heron-inspired wallcoverings. New amenities include courtyards and a Tiny Library. Guests enjoy two pools, a hot tub, and complimentary beach gear. General Manager Tanner Turner highlights the enhanced guest experience reflecting Santa Barbara’s coastal lifestyle.