35 years of evolution and success for B&B HOTELS
🏨 1990, Brittany: B&B HOTELS emerges, founded by the Branelec family. Challenging industry giants like Accor, they open their first locations in Saint-Malo and Brest. With €10 billion invested, the brand expands nationally and internationally. 2005 sees a pivotal takeover fueling growth. B&B HOTELS thrives with a focus on simple yet quality offerings, echoing IKEA and McDonald's models. Leadership like Fabrice Collet underscores the group's commitment to quality and independence.
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