IHG Launches New Premium Brand: Noted Collection
📄 InterContinental Hotels Group (IHG) has launched its 21st brand, Noted Collection, in 2023. 🌍 It focuses on unique hotels with distinct designs and narratives, aiming for over 150 global properties in a decade. 🎨 The brand targets upscale conversions and will first roll out in Europe, the Middle East, Asia, and Africa. 🏨 Key features include curated guest experiences and cultural programming, while properties gain access to IHG's infrastructure and loyalty program.
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