Hilton Launches Undergraduate by Hilton Brand Aiming for 400-500 Hotels, First Opening in 2027
🏨 Hilton’s Undergraduate by Hilton, launched in June 2024, is aimed at college-town hospitality with an upper-midscale approach. The brand plans for 400-500 hotels, starting in 2027, within three miles of college campuses. Rooms emphasize flexibility with study corners and local design elements. The food and beverage offerings include late-night snacks and college classics. Hilton’s lifestyle portfolio targets 700 hotels by 2028, reflecting strong expansion with 60 openings this year alone.
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