Hotel Openings

🏨 In May 2027, the British Motor Museum will see the completion of the UK's first Fairfield by Marriott hotel, offering 142 rooms initially, with potential expansion to 240. Located adjacent to the museum, it aims to boost international visitor and event appeal. Cycas Hospitality will manage the hotel, enhancing support for the museum's residential programs and events. The museum, a charity, uses commercial income to preserve its historic British car collection.

🏨 Kirklees Council announced that work on the Grade II listed George Hotel will speed up next month. By October 2025, 108 hotel rooms, bar, restaurant, gym, and conference facilities will be created, managed by Radisson Hotel Group as Yorkshire's first Radisson Red. Scaffolding is to be set this month, with a construction compound in St George’s Square by March 2026. This renovation is pivotal for Huddersfield's town centre regeneration, supporting local economic growth.

🏨 In 2024, The Scottsdale Resort & Spa in Scottsdale, Arizona, completed a $40 million renovation, the largest in its 50-year history, updating all guestrooms and public spaces and introducing four new dining destinations. 🎉 The resort rebranded to target a Millennial audience using a social media strategy led by General Manager Nick Solomon, focusing on influencer collaborations and engaging content. Originally opened in 1976 as the first conference resort in the U.S., the property now emphasizes leisure travel and community-driven experiences.

🏨 In East Sussex, England, House of Drè revamped a Georgian mansion into the 51-room "Crafted at Powdermills" hotel and members' club. Launched by Chris King, the design blends historical features like marble fireplaces and antique floors with modern elements. Local craftspeople contributed to bespoke furniture and ceramics. The hotel features bold color palettes and offers workshops by local artisans, aiming to create a network of nature-first, creatively charged hotels across the UK.

🏨 IHG Hotels & Resorts partners with JADEER GROUP to open Hotel Indigo Cairo New Administrative Capital, a 140-key hotel slated for 2033. Located in Egypt's New Capital, east of Cairo, this development caters to business, governmental, and leisure needs in a master-planned city. IHG currently operates nine hotels in Egypt and plans 23 more. 🏢

🏨 Pure Wellness partners with Prime Group US and Shaner Hospitality to introduce Pure rooms at three Florida properties: Playa Largo Resort & Spa in Key Largo, Art Ovation Hotel in Sarasota, and Hilton Aventura Miami. These rooms feature a multi-step treatment process with 99% anti-viral and anti-microbial protection, air quality surpassing HEPA standards, and hypoallergenic comfort. This initiative aims to enhance guest satisfaction and asset performance.

🏨 Extreme Hospitality added The Franklin on Rittenhouse, a boutique hotel in Center City, Philadelphia, to its portfolio, strengthening its Mid-Atlantic presence. Located near Rittenhouse Square, the hotel is famous for its design and offers a speakeasy named after a Prohibition-era alcohol ring. Extreme Hospitality aims to enhance operational efficiencies and guest engagement while maintaining the hotel's unique character. Eric Rubino, principal of Extreme Hospitality, emphasized thoughtful stewardship of the hotel's boutique identity.

📈 Choice Hotels International, Inc., based in North Bethesda, Maryland, reported $369.9 million net income for 2025, and $63.7 million in Q4 2025. Adjusted EBITDA reached $625.6 million for the year. Hotel openings grew 14% globally, with international rooms increasing 12.5%. U.S. extended-stay net rooms rose 11.7%. A 22% growth in global franchise agreements was noted. Full-year 2026 net income expected between $265M to $275M, and adjusted EBITDA between $632M to $647M.

🏢 Faena Rose now occupies three levels at Faena Residences Miami, bridging twin towers designed by Rafael Viñoly. Spanning 45,000 square feet, this cultural hub includes an infinity-edge pool, restaurant, library lounge, and more. Designed by Bryan O’Sullivan Studio, the space embodies Faena’s immersive ethos. Additional amenities include a spa with botanical steam rooms and red-light therapy. The residence supports wellness with fitness studios, outdoor terraces, a padel court, and a golf simulator.