IHG launches premium Noted Collection for independent hotels
📌 IHG launches Noted Collection, a new premium brand targeting upscale hotels in the EMEAA region. Over the next decade, IHG aims to incorporate 150 Noted Collection hotels globally. Each hotel will retain its character while adopting IHG's technology and loyalty program, boasting 160 million members. Initially rolling out in Europe, the Middle East, Asia, and Africa, this 21st brand seeks to capture part of the 2.3 million independent rooms worldwide.
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