Innovation

4299 posts

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  • 3 min

The eSIM perk: Connectivity as a new conversion-boosting benefit for hotels

📱 Who? The Hotels Network (THN) and hotels using their services. When? Current market trends. Where? Global hotels. What? THN offers free 1GB eSIM data for direct bookings to boost hotel revenue and guest satisfaction. How? Guests download the eSIM, gaining instant local connectivity without SIM cards or roaming fees. Why? To outperform OTAs, enhance traveler experience, and strengthen loyalty with zero additional costs to hoteliers.
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  • 1 min

EasyHotel introduces Apple Wallet room keys

🚪 EasyHotel, in collaboration with Alliants and Dormakaba, launched digital room keys in Apple Wallet at its London City Shoreditch and Paris Aubervilliers locations. Guests can access rooms and shared spaces using an iPhone or Apple Watch, with features like Express Mode and Power Reserve. This eco-friendly initiative, reducing reliance on 55,000 plastic cards annually, offers remote updates for room changes and check-outs. COO Louis Poisson aims to expand this technology to more hotels soon.
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  • 4 min

A balanced breakfast: How hotels are serving the most important meal of the day

🥗 Hoteliers struggling with breakfast costs since 2022 amidst rising expenses, with 60% revising budgets. A Turner/HotStats survey finds continental buffet with made-to-order items most profitable. Entegra advises using GPOs for cost-effective sourcing, while Bridgeton emphasizes portion control and waste management. Wellness-focused options like protein pancakes gain popularity. AI aids in reducing waste by tracking buffet returns. Innovations like programmable ovens and Scholl’s versatile breakfast solutions keep meals efficient and guest-friendly across Europe and beyond.
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  • 8 min

Navigating the Next Frontier of Social Commerce in Hospitality

TikTok Go and Hospitality 🌍 TikTok Go, launched in partnership with Booking.com, allows hotel bookings directly within TikTok. As of August 2025, it's active in the US, Indonesia, and Japan, with plans to expand over 12-18 months. Hotels pay a commission of 10-25% per booking, similar to Booking.com. TikTok Go is reshaping hospitality with integrated storytelling and booking, shifting discovery from traditional OTAs to TikTok's creative content.
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  • 2 min

New: AI Analytics Show Hoteliers the Reasons Behind the Ratings

📊 GuestRevu has introduced AI Analytics, enhancing its feedback platform to help hoteliers. This tool distills thousands of comments into actionable insights, surfaces themes, detects emotions, and provides click-through context for detailed analysis. Features include trend tracking and service ticket creation. Early users, like David Scott from Hotel Folk, appreciate its ability to summarize weekly or monthly reviews. Available now as an add-on, this follows the launch of their AI Management Responses tool for quick, on-brand replies.
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  • 2 min

Magnuson Hotels’ co-founders launch soft brand Mayfield 

🛑 Co-founders Thomas and Melissa Magnuson launched Mayfield, a soft hotel brand, in the US/UK with 100 independent midscale hotels. Mayfield partners with Mews for tech solutions like AI pricing and self-check-in, aiming to target business travel segments and distribute through 650,000 corporate agents and OTAs. Emphasizing local community support, Mayfield promotes local procurement and showcases hotel uniqueness without enforcing uniform upgrades or branding.
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From rooms to ecosystems

💻 Sep 10, 2025, hotels are transforming globally with Alvin Toffler’s vision of information-driven ecosystems. Knowledge is doubling every 12–24 hours, pushing the shift from standardization to personalization in guest experiences. AI, robotics, and data from wearables and IoT enable automation and tailored stays. Millennials and Gen Z demand eco-friendly, wellness-focused environments, urging hotels to innovate responsibly. Instead of replacing staff, adaptive tech integration is key for seamless guest journeys. More insights from Bonnie Knutson at Michigan State University.
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Marriott bets big on AI and cloud transformation

💻 Sep 10, 2025, Marriott International is modernizing with new cloud platforms and AI tech over 18 months. It's piloting Microsoft Copilot, AI call center coaches, and AI trip planning for Bonvoy members. An “agentic mesh” AI layer is being developed to boost innovation efficiently. Cybersecurity enhancements follow FTC settlements, emphasizing data privacy. A four-part governance framework ensures responsible AI use, balancing ambition with caution, as many enterprise AI projects struggle to scale.
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