Innovation

📚 TrustYou Editorial Team, a group of hospitality and tech experts, delivers content for industry growth and guest satisfaction using AI innovations.

📰 Mulberry, a leader in digital journalism, offers real-time intelligence across multiple sectors, including finance, hospitality, retail, and education, through innovative platforms. Their expert insights aim to empower industry leaders to make informed decisions, anticipate trends, and influence the future of their respective fields.

🏨 HTL Hoteles leverages technology in Argentina's volatile market to enhance hospitality without replacing the human touch. CEO Javier Ferrarotti emphasizes strategic tech adoption supporting guest experiences. HTL uses weekly, biweekly, and monthly ratios over fixed budgets to adapt swiftly. An integrated tech suite centralizes guest data, aiding personalized service. Online reputation directly influences revenue, with Booking.com scores impacting rates. Despite AI exploration, human charisma remains irreplaceable, highlighting HTL's commitment to empathetic hospitality.

📍 In July 2025, Danica and Josiah discuss the evolving landscape of hospitality on the podcast "Hospitality Daily." Danica, with 15 years of industry experience, co-hosts and shares insights on guest experience trends. MorningStar GX, her consultancy, launched almost a year ago, focuses on enhancing guest experiences. Key insights include rising personalization, with 21% loyalty boost through personal data use and 79% of travelers seeking skill-based trips. The four pillars of guest experience: personal, purposeful, playful, and participatory, are crucial for modern hospitality success.

💻 AI in hospitality is transforming the industry. Hotels can leverage AI by centralizing and cleaning their data to identify upsell opportunities, spot booking patterns, and anticipate demand. Training and empowering staff to use AI tools confidently is critical. AI is not about replacing decision-makers but enhancing their capabilities. Despite challenges like labor shortages and rising costs, AI can streamline operations and boost revenue. Investing in data and tech can ensure hospitality remains a people-centric industry.

📲 eviivo, an all-in-one property management system, launched an integration of WhatsApp and SMS into its AI-powered Guest Manager. This feature allows hoteliers to manage communications from one platform. WhatsApp is popular in Europe, SMS in the US, with SMS having a 98% open rate. Michele Fitzpatrick, CEO of eviivo, notes this update helps connect with guests on preferred platforms, enhancing guest satisfaction and communication across properties.

Melbourne 29 July, 2025 – RMS, a global leader in hospitality technology for hotels, motels, serviced apartments, outdoor lodging, and short-term rentals, has unveiled a bold new brand identity.  From its…

💸 Hotel Madeira's transformation showcases the power of adopting a revenue management system (RMS). By transitioning from manual processes to Duetto’s RMS, they improved efficiency and decision-making, increasing average daily rates (ADR) and financial control. Implementing in phases and training teams facilitated this change. Independent hotels can achieve similar success by assessing pain points, choosing appropriate systems, and optimizing processes, leading to enhanced revenue and guest experiences.