116 – Tracking is dying (again)
📰 Matthias H interviewed Lennert De Jong, CEO of citizenM, about its sale to Marriott. In 2023, digital influence shaped over 60% of retail sales, projected to hit 70% by 2027. Expensify invested $40 million in F1 movie product placement, aiming for a 5:1 ROI. During COVID-19, hotels offered minibar items for unused towels. TikTok leads social retail, while AI poses risks by anthropomorphizing technology, urging regulation. Apple’s privacy changes challenge marketing attribution.
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