Guest Post: Why hotels must rethink how…
📈 2025: AI revolutionizes hospitality, with tools like ChatGPT used for personalized offers, posing risks. Guest data enters public LLMs without safeguards, risking GDPR violations and fines. Hoteliers risk privacy breaches and brand trust. Internal LLMs offer secure solutions but demand more setup. Urgent action is needed: audits, secure data environments, and global guidelines by bodies like the World Travel & Tourism Council, HOTREC, and AHLA. Protect guest data today to avoid future consequences.
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