HRS’ New Green Stay Audit Platform Features AI-Infused Automation and Expedited Tech Hoteliers Can Leverage in Corporate RFP Engagements
📈 Choice Hotels International, Inc. opened its 69th Annual Convention in Las Vegas, with President and CEO Patrick Pacious keynote speaking. Aimed at "Powering the Future," the event featured nearly 100 educational sessions and a trade show. Business travelers now represent 40% of all stays. The upscale brand portfolio grew by 44% last year, and loyalty membership surpassed 70 million. Direct booking conversions increased by over 6%, and area Directors found over $25 million in operational cost savings. A new food purchasing program saved 9% on costs from July 2024 to March 2025. ChoiceROCS consultancy drove $81 million to properties, and group business revenue jumped 45% in Q4 2024. AARP members booked over 1.1 million room nights at Choice hotels in 2024. Choice leads in midscale and extended stay, with half of all economy and midscale extended stay hotels open and under construction. Everhome Suites projected to have 25 hotels by end of 2025, while upscale rooms reached over 110,000 in 2024.
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