Two futures for Siri in travel
📡 Jan 14, 2026, Apple partners with Google to integrate Gemini models into Siri, enhancing its capabilities in travel. Siri processes 1.5 billion daily requests across 2 billion devices, impacting travel discovery by possibly bypassing traditional browsers and apps. Apple's focus on privacy may limit Siri's booking potential, posing a risk to travel brands by reducing website traffic. The future of Siri could either support booking functions or serve as a planning tool.
Share
