How small businesses shape Europe’s hospitality industry
🏨 Hospitality SMEs in Europe, crucial to local economies, face challenges against larger businesses. As of Jan 17, 2025, with chain hotels comprising 43% of hotel rooms, SMEs grapple with competitive disadvantages like less brand recognition and funding. Chain expansion and traveler behavior shifts, such as preferences for shorter stays, further pressure independents into adopting new strategies or joining larger entities. Full details at Statista.
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