Market Trends

At Destination AI, one theme rose above the rest: if you want to compete in the next era of hospitality, you can’t keep tinkering at the edges. Fragmented “AI islands”…

Guatemala’s travel and tourism sector is projected to see a significant rise in international visitor spending by 2035, according to the World Travel and Tourism Council (WTTC). International visitors’ spending…

As we prepare to release the Q3 2025 edition of the Guest Experience Benchmark report, Reviewpro Reputation continues to refine how we analyze and share guest experience data. 🌍   This…

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as well as the brand marketing and reservation assessments. Further, the pace of growth for guest loyalty program fees was greater than the increases in both rooms occupied and rooms revenue, two factors that influence the guest loyalty program fees charged to hotels.

Hotel owners are moving from brand-run operations to independent managers in search of greater efficiency and stronger financial results Oct 7, 2025 More hotel owners are replacing brand management with…

Economic uncertainty and rising costs temper otherwise strong travel intent, according to a new AHLA survey Oct 7, 2025 A new survey from the American Hotel & Lodging Association shows…

In a world dominated by social media, the value of a hotel is increasingly measured by how shareable its experiences are. Guests aren’t justthey want moments worth posting. For years, “Instagrammable” aesthetics were enough. Now, younger generations are shifting the bar: the real currency is authenticity.

In a world dominated by social media, the value of a hotel is increasingly measured by how shareable its experiences are. Guests aren’t justthey want moments worth posting. For years, “Instagrammable” aesthetics were enough. Now, younger generations are shifting the bar: the real currency is authenticity.

What does it take to be recognized as the best hotel in the world? With the latest estimates putting it at around 187,000 properties worldwide, winning this distinction is, statistically speaking, more prestigious than the Academy Awards or nearly any other glamorous honor for other industries. While some may think its perfect service and glamorous accommodations, the real answer is soul.