Market Trends - 10 Minutes News for Hoteliers - Page 29

Stéphan Croix, Hilton: “The opening of a hotel has a strong effect on the local ecosystem”

🏨 Stéphan Croix, Vice President of Brand Management at Hilton, addressed the Hospitality Asset Forum. He highlighted how a strategic brand approach can drive value for hotel assets. Croix emphasized the importance of agile, differentiating brand strategies in today's market, where identity and positioning rival operational performance. By adapting to changing habits, hotel portfolios can boost their attractiveness, resilience, and upside potential.

A look back at IHG’s partnership with Ruby – Willemijn Geels et Mickael Struck

🏨 Willemijn Geels and Michael Struck at the Hospitality Asset Forum discuss IHG's and Ruby Hotels' partnership. They analyze strategic drivers like scaling, operational optimization, and balancing independence with brand power. The conversation underscores value creation levers and integration challenges in a rapidly consolidating market.

1 min

Restoring value to brands and portfolios – Arnoud Vink

📈 Arnoud Vink, Chief Development Officer of Louvre Hotels Group, shared insights at the Hospitality Operator Forum. In the lead-up to the group's 50th anniversary, he emphasized brand strengthening and portfolio transformation. Vink highlighted modernisation, partnerships, and expansion as crucial strategies for value creation and repositioning the group as a dominant multi-brand player in a competitive market.

1 min

MKG Insights – The value of brands – Adrien Lanotte

🏠 Adrien Lanotte highlights mutual benefits between real estate and branding, revealing that major hotel groups' market capitalization has increased by 7.5% annually on average, with 4.4% attributed to room count growth.

1 min

A new vision of luxury – Maud Bailly et Chloe Laskaridis

📑 Maud Bailly, CEO of Sofitel, MGallery & Emblems at Accor, and Chloe Laskaridis, Executive President of Lampsa Hellenic Hotels, spoke at the Hospitality Operator Forum. They unveiled a new luxury vision emphasizing trust, local roots, and sustainability. They discussed the Emblems Collection and a family partnership as examples of lasting owner-operator relationships in today's competitive market.

1 min

Diversification and repositioning in search of upside – Julien Huel

📚 At the Hospitality Operator Forum, Julien Huel of Groupe Barrière analyzed 15 years of strategic transformation. Key moments include diversifying and expanding the customer base while maintaining luxury foundations. He detailed strategies for sustaining value creation for owners in a competitive market.

Diversification and repositioning in search of upside, Julien Huel Groupe Barrière

📋 Julien Huel, Executive VP at Groupe Barrière, spoke at the Hospitality Asset Forum. He reviewed 15 years of transformation, focusing on diversification and repositioning strategies. Key elements included Barrière’s luxury foundations, expanding customer base, and sustaining value creation for owners in a challenging market.

1 min

Delivering value to investors and reviving a luxury brand Hospitality on the move – Gilda Pérez Alvarado

📈 Gilda Pérez-Alvarado, Chief Strategy Officer at Accor and CEO of Orient Express, presented at the Hospitality Operator Forum on the evolving hospitality industry. She discussed new drivers of value amidst sector restructuring, highlighting changes in macroeconomic dynamics and asset management models. The focus included the revival of the Orient Express brand, and how hospitality now encompasses trains, yachts, and immersive experiences, reshaping investor expectations and the travel landscape.

Gilda Pérez Alvarado, Accor: “We are at a crossroads in hospitality investment and travel demand”

🚀 Gilda Pérez-Alvarado, Chief Strategy Officer at Accor and CEO of Orient Express, shared insights at the Hospitality Asset Forum. She examined the impact of macroeconomic dynamics, innovative asset management, and the revival of the iconic Orient Express brand on the hospitality sector. Highlighting hospitality's evolution beyond traditional hotels to include trains, yachts, and immersive experiences, Pérez-Alvarado emphasized a shift in investor expectations and the transformation of modern travel.

1 min

MKG Insights – Asset valuation: which factors drive value? – Sylvie Bergeret

🏨 Sylvie Bergeret, COO of MKG, at the Hospitality Operator Forum, questions hotel valuation drivers. With fragmentation in market cycles, territories, and segments, she urges investors and operators to look beyond the obvious. She emphasizes analyzing trajectories, execution risks, and upside potential for strategic value creation in hospitality.

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