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Market Trends

1666 posts

[[ 4 ]]

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  • 1 min

Best Loved Hotels achieves double-digit growth in bookings

  • Liam J Moran
  • 4 August 2025
🏨 Best Loved Hotels has reported a 14.3% rise in reservations for its hotel members over the past year.
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  • 2 min

STAAH Launches New eBook to Help Hoteliers Master the Right Channel Mix

  • Nashi Dasgupta
  • 4 August 2025
📚 STAAH has launched an eBook titled “The Right Channel Mix for Every Hotelier: OTAs, Metasearch, Direct & More” to guide hoteliers on online distribution strategies. The eBook offers insights into booking channels like OTAs, metasearch, and direct bookings. Adam Walsh, STAAH’s Head of Connectivity, emphasizes strategic choice over ubiquitous listing. The guide includes real-world examples, cost breakdowns, and optimal listing practices to balance visibility and cost for different hotel types. Download the eBook for free [here](https://go.staah.com/ebook/the-right-channel-mix?utm_source=blog-therightchannelmix&utm_medium=article-therightchannelmix&utm_campaign=ebook-therightchannelmix).
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Extended-stay hotels are here for the long haul. It’s why brands are crowding in.

  • David Eisen
  • 1 August 2025
🏨 Crystal City, May 2025: Extended-stay hotels boast 611,000 rooms in the U.S., over 10% of total room supply, and are expected to generate $20 billion in revenue. Notable brands in this segment include Homewood Suites, Residence Inn, and newcomers like LivSmart Studios and StudioRes. Q4 2024 saw occupancy exceed 70% for extended-stays compared to 60% for traditional hotels. Noble Investment targets 100 properties, while Choice Hotels secured a $500-million loan for Everhome Suites expansion.
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  • 2 min

Research reveals OTAs undercut direct hotel…

  • Travel Weekly Group Ltd
  • 1 August 2025
📈 Chronicling the first half of 2025, the H1 World Parity Monitor found that 75% of hotel searches show OTAs offering lower prices. In 33% of comparisons, OTAs undercut hotel websites. Hotels beat OTAs 45% of the time, achieving parity in 22%. Mobile searches show more undercutting at 38%, compared to 31% on desktops. By June, OTA undercutting dropped to 28%. Operational blind spots, according to experts, often lead to these disparities.
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  • 1 min

Strong hotel demand in June fails to offset rising staff costs

  • Liam J Moran
  • 31 July 2025
🏨 UK hotels' occupancy increased from 82.7% to 83% in June year-on-year, while London's occupancy rose from 86.4% to 88.1%, nearing the 2019 June record of 90%. These figures highlight strong demand, though rising staff costs remain a challenge. Data source: RSM.
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  • 5 min

One Card, Not Big Data: A Hotel’s Guide to Guest Loyalty and Profits

  • Anders Johansson
  • 31 July 2025
💸 Our Stockholm hotel transformed guest experience via a simple NPS system, yielding a 70% response rate, vastly higher than typical 20-30% from email campaigns. Daily, the front desk manager spent 15 minutes calculating NPS, ranging between 45-50, sparking team discussions for improvement. This "Big NPS" approach predicted online reviews, guided action, and boosted short-term and long-term profits by fostering daily operational excellence and consistent, satisfying guest experiences.
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  • 1 min

Quore Equips 74 IHG Army Hotels with Housekeeping Platform to Enhance Mission Support

  • Automatic
  • 31 July 2025
🏨 In H1 2025, 123Compare.me found that 75% of hotel searches show lower prices on OTAs than hotel websites. Rate parity was achieved in only 22% of searches, worsening on mobile devices (38% undercut by OTAs). Hotels offered better rates in 45% of individual comparisons. Disparities are linked to OTAs managing payment flows and applying unauthorized discounts. For profitability, hotels must actively manage rate parity, review agreements, and enhance direct booking strategies.
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Booking Holdings leads in undercutting hotel rates

  • Automatic
  • 31 July 2025
💸 Jul 31, 2025, 123Compare.me's June World Parity Monitor report reveals that Booking Holdings platforms, including Agoda (39.8% lowest) and affiliates like Traveluro, are the top undercutters of hotel direct rates. Hotels should exclude or renegotiate with disruptive intermediaries, monitor reactive channels, and observe passive ones. The report uses metrics like % Lowest and lose cases to assess and rank risk. For a detailed analysis, visit 123Compare.me.
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  • 5 min

How to Plan an All-Girls’ Camping Excursion

  • Revfine.com
  • 30 July 2025
🌱 By 2025, the UK's camping market is projected to generate $923.63 million, with a 3.64% annual growth expected through 2029, reaching $1.07 billion. For safe all-girls camping, choose accessible locations, research local wildlife, and ensure reliable transport. Stay connected with loved ones, plan inclusive activities, and prioritize self-defence. TorHoerman Law highlights Uber safety issues, urging thorough driver checks. Proper planning and safety measures enhance memorable camping experiences, fostering relaxation and bonding.
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  • 1 min

BWH Hotels HY revenues jump 7% to £73.3m

  • Liam J Moran
  • 30 July 2025
💸 BWH Hotels reported a 7% increase in total bedroom revenue, reaching £73.3 million for the first half of 2025, ending on 30 June.
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