Marketing - 10 Minutes News for Hoteliers - Page 28

Hotelogix Partners with Profitroom

📈 Sojern released the "State of Destination Marketing 2025" report, revealing 85% of Destination Marketing Organizations (DMOs) maintain or increase digital advertising budgets. Nearly 200 global DMOs contributed insights, with 83% focusing on programmatic advertising and 97% using display ads. Despite 60% using clicks as a top metric, 54% struggle with ROI demonstration. AI is used by 63% for content creation but only 28% for data analysis. Always-on campaigns are favored by 52% over traditional seasonal ones, and 42% report improved brand awareness with such strategies. Data analysis is a major challenge for 51%, yet 84% leverage data for digital marketing insights. Co-op marketing is up by 16% in Europe, with 91% of DMOs using social media marketing and an uptick in connected TV and short-form video use.

2 min

Palladium hotel group and Gordon Ramsay restaurants partner to launch Europe’s first hell’s kitchen at the unexpected Ibiza hotel

🍴 Palladium Hotel Group partners with Gordon Ramsay Restaurants to launch Hell’s Kitchen at The Unexpected Ibiza Hotel, marking Ramsay's first restaurant in Spain and Europe. Slated to open in Ibiza's summer season of 2025 at The Ushuaïa Tower's renovated site in Playa d’en Bossa. The Unexpected Ibiza Hotel features 181 renovated rooms and suites, managed by Palladium Hotel Group, which operates over 40 hotels and more than 13,000 rooms across eight countries.

1 min

A Carpenter’s $1M Secret

🚨 Chris's wife, while pregnant, survived a car accident caused by a drunk driver, leading to a settlement that allowed them to buy 5 acres of land in upstate New York, near Remsen, for $28,000. Using the land, Chris built an A-frame cabin over three years, handling all the construction himself to minimize expenses, aiming to create a unique stay that could generate passive income. He navigated rural permitting with relative ease, benefiting from a straightforward process and the value of personal relationships with local officials.

1 min

European OTA eDreams sets 7.25m subscriber…

💰 European OTA eDreams Odigeo projects attracting one million new subscribers by March 2026, reaching 7.35 million Prime members. Aiming for €215-€220 million in profits by March 2026, a 20% increase from the current €180 million. Anticipates at least 10% annual Prime membership growth in 2027-2028. With Prime available in just 10 of 44 markets, expansion potential is significant. The update was shared during a capital markets day in Barcelona with CEO Dana Dunne emphasizing the established success of Prime.

1 min

Decoding Hotel Guest Personas- A Strategic Approach To Understanding Your Guests

🏨 Identifying hotel guest personas is crucial for tailoring marketing efforts and enhancing service quality. The blog post from Hotelogix, dated January 30, 2025, emphasizes the simplicity of segmenting hotel guests to create detailed personas, thereby increasing engagement and driving more bookings. The article, written by Debiprasad Sarangi and published on Hotelogix's blog, offers insights into effective guest persona creation for hotel marketing strategies.

4 min

Uga Ulagalla, Sri Lanka, Serves Memorable Outdoor Dining Experience, ‘Kamatha at Uga Ulagalla’

🍴 Uga, a Sri Lankan hotel group, offers Kamatha at Uga Ulagalla, a year-round traditional dining experience on a 58-acre estate near Anuradhapura. The event, serving 25 local dishes, is held at a traditional Kamatha pavilion and costs $55 per person for half-board guests, $110 for bed and breakfast guests, with a 15-diner capacity. Uga Ulagalla is a 25-villa five-star resort, where rates start from $481 per night for two adults in an Ulagalla Pool Villa on a bed and breakfast basis.

2 min

Step-by-Step: How to Use “Get Google” for Maximum ROI

📡 With STAAH’s Get Google, properties can connect directly to Google Hotel Search for global visibility and drive direct bookings. The platform allows for easy Google connectivity, optimization of listings with high-quality photos, competitive pricing, and compelling descriptions. Analytics tools enable tracking of performance metrics like clicks, impressions, and bookings for ROI analysis. Everything can be managed from the STAAH dashboard, streamlining processes and providing actionable insights.

1 min

How Starwood Used F&B to Delight Guests and Differentiate Brands – Michiel Bakker, Culinary Institute of America

🍴 Michiel Bakker, President and CEO of the Culinary Institute of America, discussed the vital role of food and beverage (F&B) in guest satisfaction and branding at Starwood hotels on Jan. 28, 2025. The episode emphasized the importance of F&B in improving guest experiences and brand distinction, as well as leadership in F&B operations. The podcast was supported by Shiji Group, a global hospitality technology provider known for their effective solutions and services.

Deflagging: Is going independent the right decision for you?

🏨 On Jan 28, 2025, hoteliers are questioning the value of brand affiliation with large hotel groups due to high fees (4-6% of gross revenue), strict brand guidelines, and limited flexibility. Deflagging offers control over business aspects like setting ADR, utilizing dynamic pricing models, and choosing RMS and PMS, leading to optimized operations and profitability.

4 min

Digital video: The key to short-term sales and long-term growth

📝 Mark Ritson, a brand consultant with a PhD in marketing, discusses the effectiveness of combining long-term brand awareness campaigns with short-term performance campaigns. Boots UK, a health and beauty retailer, utilized this strategy with a 15-second pre-roll ad offering a 10% discount for Advantage loyalty card holders, alongside a brand-building commercial titled "Take a Hike." The performance ad achieved £5 for every pound spent on YouTube. In 2013, Les Binet and Peter Field published "The Long and the Short of It," emphasizing these dual advertising strategies. Mistakes such as trying to create 'double duty' ads that serve both purposes or neglecting brand building can diminish effectiveness. Successful brands balance both, with YouTube as a prime platform for this approach.

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