Marketing

🏨 HOTELS magazine annually ranks hotel companies and brands globally in their July/August issue, known as "The List," based on the number of rooms and properties. Hoteliers must submit their data by May 16th for inclusion. Submissions can be made via https://hotelsmag.com/the-list-by-hotels-magazine/. Contact info@hotelsmag.com for inquiries.

📖 STAAH, a hospitality distribution and guest acquisition tech provider, launched a new eBook titled "Hotel Online Distribution 2.0" to help hoteliers redefine guest acquisition and revenue management strategies in response to evolving guest demands and travel behaviors. Authored by STAAH's team, it addresses changes in guest expectations, distribution technology, and provides tips for optimizing revenue. The eBook is presented as a neutral guide, not promoting specific tools, and is available for download. Marketing Director Edwin Saldanha emphasizes the guide's role in navigating the digital transformation of the hospitality industry.

🏠 Maybourne announced the 2027 opening of "The Maybourne Saint-Germain" in Paris's Saint-Germain-des-Prés, featuring 101 hotel keys and 23 branded residences, marking the company's first property in Paris and second in France. The development includes a palace-style hotel and Paris's first ultra-luxury branded residences, designed by French interior designers Pierre-Yves Rochon (7 residences) and Laura Gonzalez (16 residences). The historic 17th-century Îlot Saint-Germain building will feature 50 suites, 51 rooms, a serene courtyard, six food and beverage outlets, and the new wellness brand Surrenne with one of Paris' largest luxury spas and health clubs, including three pools—one 25-metre pool exclusive to residents and a 30-metre rooftop pool. Co-CEO Gianluca Muzzi highlights Maybourne's vision of luxury hospitality and its commitment to creating exceptional experiences.

🍴 Palladium Hotel Group partners with Gordon Ramsay Restaurants to launch Hell’s Kitchen at The Unexpected Ibiza Hotel, marking Ramsay's first restaurant in Spain and Europe. Slated to open in Ibiza's summer season of 2025 at The Ushuaïa Tower's renovated site in Playa d’en Bossa. The Unexpected Ibiza Hotel features 181 renovated rooms and suites, managed by Palladium Hotel Group, which operates over 40 hotels and more than 13,000 rooms across eight countries.

🚨 Chris's wife, while pregnant, survived a car accident caused by a drunk driver, leading to a settlement that allowed them to buy 5 acres of land in upstate New York, near Remsen, for $28,000. Using the land, Chris built an A-frame cabin over three years, handling all the construction himself to minimize expenses, aiming to create a unique stay that could generate passive income. He navigated rural permitting with relative ease, benefiting from a straightforward process and the value of personal relationships with local officials.

💰 European OTA eDreams Odigeo projects attracting one million new subscribers by March 2026, reaching 7.35 million Prime members. Aiming for €215-€220 million in profits by March 2026, a 20% increase from the current €180 million. Anticipates at least 10% annual Prime membership growth in 2027-2028. With Prime available in just 10 of 44 markets, expansion potential is significant. The update was shared during a capital markets day in Barcelona with CEO Dana Dunne emphasizing the established success of Prime.

🏨 Identifying hotel guest personas is crucial for tailoring marketing efforts and enhancing service quality. The blog post from Hotelogix, dated January 30, 2025, emphasizes the simplicity of segmenting hotel guests to create detailed personas, thereby increasing engagement and driving more bookings. The article, written by Debiprasad Sarangi and published on Hotelogix's blog, offers insights into effective guest persona creation for hotel marketing strategies.

🍴 Uga, a Sri Lankan hotel group, offers Kamatha at Uga Ulagalla, a year-round traditional dining experience on a 58-acre estate near Anuradhapura. The event, serving 25 local dishes, is held at a traditional Kamatha pavilion and costs $55 per person for half-board guests, $110 for bed and breakfast guests, with a 15-diner capacity. Uga Ulagalla is a 25-villa five-star resort, where rates start from $481 per night for two adults in an Ulagalla Pool Villa on a bed and breakfast basis.