Marketing

🏨 On August 8, 2022, Prabhash Bhatnagar discussed the essentials for hotel chains to stay competitive: a strong SOP ensuring exceptional customer service and at least two other critical factors.

📱 "Hotel Marketing: Tips to Improve Online Presence Quickly" article provides expert advice for hoteliers to enhance their online presence and engage customers. Published on January 19, 2025, by Debiprasad Sarangi on Hotelogix Blog, the article emphasizes the need for competitive marketing strategies in the hospitality industry. The post offers a guide to mastering hotel marketing, with a focus on quick improvement of online visibility to stay ahead in the market.

📖 The article, published on 2025-01-19, discusses "7 Simple Ways to Attract Guests with SEO" for hotels. Authored by Vanshikha Dhar, it emphasizes using SEO to enhance Google rankings, boost brand recognition, and increase direct bookings. Further details, such as specific strategies or data, are not provided in the excerpt. For more on SEO in hospitality, visit Hotelogix Blog.

💸 Houston TX, January 15, 2025 — Hotels allowing OTAs to undercut their rates pay 50% more for PPC leads, with average PPC costs 47% higher per click at $0.97 compared to $0.66 when offering the lowest rates themselves, according to SHR's analysis of 27 million CPC impressions. Rate parity still results in a 35.9% increase in CPC costs at $0.89. Direct bookings are expected to surpass OTA bookings by 2030, signaling a shift in hotel digital strategy. SHR, established in 2004, provides technology and services to over 2,000 hotels globally.

🏨 Hoteliers looking to reduce OTA dependency can enhance profits and guest relations by encouraging direct bookings. A mobile-first website design, clear CTAs, and fast loading speeds, ideally under three seconds, are fundamental. Exclusive perks, such as discounts, value-added services, and loyalty programs, incentivize direct bookings. Streamlined booking engines, transparent pricing, and secure payment options are crucial. Digital marketing via SEO, PPC, and social media, relationship-building through email marketing and retargeting ads, showcasing unique selling points, and constant strategy optimization, including A/B testing and tracking metrics, are recommended tactics. RevOptimum offers personalized revenue management services for the hotel industry, aiming for revenue optimization and operational efficiency.

📺 NORTH BETHESDA, Maryland—Choice Hotels International, Inc. launched a global marketing campaign, “Check Into More,” in collaboration with Keegan-Michael Key, 72andSunny New York, and Choice Hotels. The campaign focuses on the insight that 95% of U.S. travelers seek new experiences and features six TV and digital spots running through 2025. With over 7,500 properties, the campaign highlights hotel versatility and the rewards program, Choice Privileges. The media strategy targets families, young professionals, and business travelers across various platforms, including Hulu and Amazon, and incorporates a "Time Off Toolbox" with messages from Key.

🏨 STAAH's "Get Google" feature in 2025 helps hotels increase direct bookings by leveraging Google's travel research and booking platform. Advantages include increased direct bookings, improved guest trust, enhanced visibility, and actionable insights from STAAH's dashboard. Preparation involves optimizing digital presence, syncing real-time inventory, leveraging local search features, mobile optimization, performance tracking, and team training. Sign up with STAAH to activate integration, sync inventory, and go live on Google Search, Maps, and Hotel Ads.