Marketing

📅 Aviary, a London rooftop dining spot, introduced a new brunch menu featuring 2-3 course meals with dishes like Chickpea and Kale Salad and Roast Peterhead Cod. Esteemed chefs use seasonal ingredients and innovative techniques. The brunch pairs with a champagne menu offering Bollinger, Dom Pérignon, and Taittinger at half price. Aviary opened in 2016, offering striking London skyline views.

🎄 Lough Erne Resort's Magic of Christmas Giveaway offers either a luxurious London shopping trip or £5,000 cash to a winner buying £100+ in vouchers. The prize includes a 3-night stay, 60-minute Thai Spa treatment, afternoon tea, dining at Catalina Restaurant, golf, and two Tag Heuer watches or the cash alternative. Vouchers range from £25 to £1,000, valid until April 2025, with each £100 purchase granting a giveaway entry plus a bonus £15 voucher.

🏥 Tim Harmon, CEO of Palisades Hospitality Group, unveiled The Elene hotel in Napa Valley, aiming to offer a unique guest experience that connects with the community and nature. Announced on Nov. 22, 2024, The Elene features a 10-year development journey, a recovery garden, outdoor living room, bike-friendly amenities, and innovative spa treatments. The project emphasizes local community integration and represents an evolving travel landscape.

🏨 STAAH invites hotel industry professionals to join their Weekly Hotel Industry Quiz, aiming to keep participants informed and sharp on trends and knowledge. The quiz covers a range of topics, including luxury hotel brands and hotel software. Available on a weekly basis, participants can also access previous quizzes through the STAAH blog.

📢 Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group, underscores the importance of integrating marketing into the hospitality industry from the start, not as an afterthought. In the Nov. 21, 2024 podcast episode, she discusses global strategies and hyperlocal execution, the educational role in modern marketing, balancing brand building with results-driven tactics, operation team collaboration, and data-driven storytelling. Morairty emphasizes long-term audience loyalty and adapting marketing to market conditions, showcasing Sojern's support in the industry with over 10,000 hotel clients and a research report on revenue and guest relationships.

🏨 Hotel advertising is crucial for establishing a brand and increasing bookings by using strategies like SEO, PPC, social media marketing, personalized emails, and chatbot technology. HiJiffy chatbots have helped hotels enhance customer loyalty, boost direct bookings, and reduce operational costs. Creative campaigns, seasonal offers, retargeting, wellness hotel promotions, and in-house upselling are effective in driving revenue and guest satisfaction. Over 2,100 hotels in 50+ countries use HiJiffy, seeing significant benefits.

🛒 Meininger Hotels and Numa utilize creative teaser campaigns and time-sensitive deals for Black Friday to drive direct bookings. Arcotel Camino's offer features a 20% discount, a 15% cash reward, and a distinctive price tag design. Fleming Hotels employs animated GIFs to enhance campaign engagement. Mansley Serviced Apartments extends their deals for an extra 24 hours, capitalizing on last-minute bookings. Strikethrough pricing on websites emphasizes the savings, encouraging bookings. These tactics are recommended in the Black Friday Playbook, which offers insights and tips from 2023 campaigns.