Marketing

🏗️ The Standard is introducing its second U.S. branded residence, The Standard Residences, Brickell, in Miami's Financial District in collaboration with Newgard Development Group and Two Roads Development. Located at One Brickell Riverfront, the 45-story luxury building will feature 422 residences, ranging from 500 to 1,100 square feet. Amenities include a rooftop pool and lounge, a 10th-floor spa and fitness room, and a signature restaurant. Sales are led by ONE Sotheby’s International Realty's Development Division.

💸 STAAH Vouchers provides a customizable platform for hoteliers to increase revenue and guest loyalty through gift vouchers. Best practices include creating a dedicated pathway and landing page, localizing content, cross-channel promotion, secure checkout processes, and making redemption seamless with features like QR codes and integration with loyalty programs or PMS. Platforms like STAAH Vouchers enable hotels to easily incorporate gift vouchers into their sales strategy.

🍴 Restaurant catering has outpaced industry growth by 50%, with both large chains and independent establishments like Mario's Pizzeria and Porano augmenting their services. A report by Channel Media Group reveals 90% of businesses plan to cater from local restaurants during holidays. Killer Burger partnered with ezCater, presenting a "Killer Box" with 12 burgers, while Asian Box's catering, vital for profitability, returned to 2019 levels. Angry Chickz launched catering, seeing it as an opportunity for growth and brand loyalty. World Wrapps' early sales can reach $1,000-$5,000, significantly impacting ROI. Catering sales could increase by 30% with office occupancy rising from 33% to 50%.

📅 Aviary, a London rooftop dining spot, introduced a new brunch menu featuring 2-3 course meals with dishes like Chickpea and Kale Salad and Roast Peterhead Cod. Esteemed chefs use seasonal ingredients and innovative techniques. The brunch pairs with a champagne menu offering Bollinger, Dom Pérignon, and Taittinger at half price. Aviary opened in 2016, offering striking London skyline views.

🎄 Lough Erne Resort's Magic of Christmas Giveaway offers either a luxurious London shopping trip or £5,000 cash to a winner buying £100+ in vouchers. The prize includes a 3-night stay, 60-minute Thai Spa treatment, afternoon tea, dining at Catalina Restaurant, golf, and two Tag Heuer watches or the cash alternative. Vouchers range from £25 to £1,000, valid until April 2025, with each £100 purchase granting a giveaway entry plus a bonus £15 voucher.

🏥 Tim Harmon, CEO of Palisades Hospitality Group, unveiled The Elene hotel in Napa Valley, aiming to offer a unique guest experience that connects with the community and nature. Announced on Nov. 22, 2024, The Elene features a 10-year development journey, a recovery garden, outdoor living room, bike-friendly amenities, and innovative spa treatments. The project emphasizes local community integration and represents an evolving travel landscape.

🏨 STAAH invites hotel industry professionals to join their Weekly Hotel Industry Quiz, aiming to keep participants informed and sharp on trends and knowledge. The quiz covers a range of topics, including luxury hotel brands and hotel software. Available on a weekly basis, participants can also access previous quizzes through the STAAH blog.

📢 Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group, underscores the importance of integrating marketing into the hospitality industry from the start, not as an afterthought. In the Nov. 21, 2024 podcast episode, she discusses global strategies and hyperlocal execution, the educational role in modern marketing, balancing brand building with results-driven tactics, operation team collaboration, and data-driven storytelling. Morairty emphasizes long-term audience loyalty and adapting marketing to market conditions, showcasing Sojern's support in the industry with over 10,000 hotel clients and a research report on revenue and guest relationships.