Marketing

💸 Expedia Group surveys show discounts are the top motivator for booking travel. The STAAH tool lets property owners create and manage promotions, targeting high-value travellers, saving time, and increasing visibility on Expedia sites. Promotion types include single or multi-night discounts, same-day deals, early booking, members-only and mobile-only deals, with options for minimum or maximum stay lengths, and long-term promotions. STAAH integration is not yet available for large chains. 🛎️

🏠 Lough Erne Resort's Thai Spa in Northern Ireland was awarded Best Spa of the Year at the Firmus Energy & Local Women Magazine Business Awards 2024. The award, a testament to the spa's management and team, was based on online reviews and mystery visits by a judging panel of local businesswomen. The announcement came during a ceremony at the Europa Hotel in Belfast with Deputy First Minister Emma Little-Pengelly in attendance. Spa Manager Stephanie Coogan acknowledged the team's dedication and the role of women in shaping NI businesses.

📦 STAAH offers various products for hotel management: Channel Manager, Booking Engine, Instantsite Website, Gift Voucher Engine, and Review Minder. Each product is designed to improve hotel operations and guest experiences with distinct functions, accessible through dedicated links. Please note that the text provided does not contain specific data such as key facts, dates, locations, numbers, or statistical information. The summary is based on the general content and purpose of the services mentioned.

🏠 STAAH introduces a suite of products for hotel management, featuring Channel Manager, Booking Engine, Instantsite Website, Gift Voucher Engine, and Review Minder. Each product offers distinct functionalities aimed at enhancing the digital presence and operational efficiency of hotels. The Channel Manager helps in managing bookings across multiple platforms, while the Booking Engine allows for direct booking on the hotel's website. Instantsite Website facilitates the creation of a hotel website, the Gift Voucher Engine enables the sale of gift vouchers, and Review Minder assists in review management.

🛫 Jet2 CEO Steve Heapy emphasized the shift back to an early booking market during the company's conference in Paphos, Cyprus. He cited the October 7, 2023, Hamas-led attack on Israel and its effect on bookings as a catalyst for a prevalent late market in 2024. Heapy stressed the difficulty in cancelling booked holidays and the importance of filling aircraft, even if it means dropping prices. To ensure certainty and reduce risk, Jet2holidays is now focusing its marketing on summer 2025, targeting family bookings.

🏨 In November 2024, Hotelogix published an article on selecting the best channel managers for hotel businesses. The article aimed to guide hoteliers through optimizing their distribution strategy and increasing bookings with leading channel management software. No specific statistical data or numbers are provided in the text.

🏠 OTA Oojo, part of Trevolution Group, expanded to Germany as its first European market outside the UK, leveraging its digital platform and 20+ years of experience. Partnering with Kayak, Oojo taps into Germany's sizeable, digitally-savvy travel sector, aiming to meet high service quality standards. Oojo offers a tech-driven, independent travel planning experience, supported by Kayak's network including Swoodoo, Momondo, and Checkfelix.

💸 Bedsonline, of the HBX Group, launches Bedsonline Rewards to replace Star Rewards in some markets. New tier-based loyalty program offers points for purchases, with a 2,000-point bonus for new agents. Tiers from Bronze level provide escalating benefits. Redeemable rewards include Amazon and other vouchers or Bedsonline vouchers. Initial rollout in the US, Canada, Puerto Rico, and Virgin Islands, with Europe to follow soon. Bertrand Sava, managing director, emphasizes flexibility and value for agents' personal and professional benefits.