Marketing

This article was written by Phocuswright. Click here to read the original article 3. As a resource, OTAs are surpassing general search. 4. Though its use remains largely experimental, generative…

Think beyond clicks; the real marketing magic to grow your direct bookings may be happening in private conversations you’ll never see Jun 11, 2025 In today’s hospitality marketing, traditional tracking…

It’s not TV. It’s HBO. And it’s proven to be a windfall for one luxury hotel company.   Earlier this year, visits to Four Seasons Resort Koh Samui’s website skyrocketed 596%…

With STAAH’s booking engine and Get Google, Hotel Royal Hoi An in Vietnam turned things around—now more than half their bookings come direct! Nestled in the heart of Vietnam’s cultural…

𝐃𝐞𝐚𝐫 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐇𝐨𝐭𝐞𝐥 𝐆𝐌. 𝐈 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞 𝐖𝐞𝐚𝐫𝐢𝐧𝐠 12 𝐇𝐚𝐭𝐬 𝐑𝐢𝐠𝐡𝐭 𝐍𝐨𝐰. Guest experience. Staffing. Maintenance. Last-minute group inquiries. Social media. Revenue management. And somewhere in that long list… Your…

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness. Marketers today face a dilemma. They’re caught between two…

You could be losing precious direct bookings because of some common website and booking engine mistakes. Let’s find and fix them. Running a hotel is no small task. Between managing…

How to position your property for maximum visibility, direct bookings, and long-term growth from day one Jun 3, 2025 Launching an independent hotel in today’s competitive hospitality landscape requires a…

A cost-cutting move to reduce fraud and improve efficiency has left thousands of small partners scrambling – and raised questions about the future of affiliate marketing in travel Jun 2,…