Global Hotel Alliance Expands by Adding Four Independent Brands, 22 Properties to GHA DISCOVERY Program
🏨 Global Hotel Alliance (GHA) added four independent hotel brands to its portfolio in 2023, introducing 22 properties to the GHA DISCOVERY loyalty program. New members include Almanac Hotels, Regal Hotels International, STORY Hotels & Resorts, and TemptingPlaces Collection, expanding GHA’s reach in Europe, the Middle East, and Asia. GHA now enters cities like Zagreb, Croatia and Rabat, Morocco, catering to over 35 million GHA DISCOVERY members. Existing GHA brands added 14 hotels globally since January.
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