Booking Holdings Invests $100 Million in Vayo, a Startup That Monitors Post-Booking Hotel Price Drops
🗺 Booking Holdings plans to invest $100 million in Vayo, a startup that tracks booking emails and alerts users about price drops. Vayo's private beta launched recently. This move marks a shift in strategy, focusing on post-purchase engagement rather than securing the initial booking. Despite AI chatbots contributing less than 1% of room nights, Booking Holdings sees value in monitoring bookings between reservation and check-in. Vayo's beta is invite-only, with the investment contingent on product performance.
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