CitizenM ran a masterclass in capital structure. Most people saw a $355M brand sale to Marriott. They missed the real play. The founders sold the brand in July 2025. Kept every property. Locked in… | Nick Stavros
🏨 July 2025, CitizenM sold its brand for $355M to Marriott, retaining all properties and securing long-term franchise deals. This strategic move enabled distribution across 37 hotels via Marriott Bonvoy. They then rebranded as "Another Star" and refinanced a $685M portfolio with JP Morgan and KSL Capital Partners, marking one of 2025's largest hotel financings. Their innovative approach linked brand value, real estate, and partnerships, creating unique refinancing opportunities. Congratulations to Lennert de Jong and team.
Share
